News & Press Releases

Marketing experts share how city visitor guides work to promote their destinations

Tips on how to maximize the effectiveness of your city visitor guides were shared in “The Value of DMO Visitor Guides” webinar Nov. 4, available for viewing here. Travel marketing research firm Destination Analysts presented the webinar explaining  the importance of understanding who is ordering your city visitor guides and what content is most relevant to […]

Travel Nevada resumes marketing efforts in Canada, Latin America

In response to the United States border opening to vaccinated travelers this month, Travel Nevada announces the resumption of its marketing and sales activities in both Canada and Latin America. Canadian and Latin American travelers are important to the Nevada tourism ecosystem, and reactivating its programming signals a promising step in its recovery. Reach Global […]

Big changes coming to Nevada Magazine

Starting with the first issue of 2022, Nevada Magazine will become Nevada Magazine & Visitor Guide, and it will be a free publication. The new publication will be quarterly, and released as follows: February, May, August, November. All current print subscribers will receive the four issues created in 2022 and can choose to continue receiving […]

Antonette Eckert joins Travel Nevada as chief industry development officer

CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) has selected global tourism marketer Antonette Eckert as its chief industry development officer, leading the agency’s strategic initiatives, including its Visitor Experience and Destination Development programs. Eckert has extensive experience in global tourism marketing international brand building, destination development and integrated marketing strategies. She […]

Reno marketing strategist Mikalee Byerman joins Travel Nevada team

CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) has chosen longtime Reno marketing strategist and writer Mikalee Byerman as its chief marketing officer. In this position, she will oversee Travel Nevada’s advertising program, brand management and research functions, among other responsibilities. “We are thrilled that Mikalee has joined the Travel Nevada team,” […]

Trade shows, virtual fams keep Travel Nevada staff busy

Travel Nevada hosted virtual fam tours and promoted the state at virtual trade shows this spring, including the April fam for Mexican media and trade representatives showcasing two branded road trips, Neon to Nature and the Lake Tahoe Loop. Nevada was represented at multiple online trade shows this spring, culminating in the in-person Connect Tour […]

BLM NV and TravelNevada Kick Off 2021 Photo Contest

RENO, Nev.—The 2021 Bureau of Land Management (BLM) Nevada photo contest begins today in partnership with Travel Nevada. BLM Nevada will be accepting submissions for its annual photo contest now through Sept.15, 2021. “Nevada is a state full of wide-open spaces, stark landscapes, and rugged backcountry,” Brenda Scolari, director of the Nevada Department of Tourism and […]