News & Press Releases

Domestic market targeted with three-pronged approach; international to return in phases

Tourism continues an uneven recovery from the onset of the COVID-19 pandemic in 2020 and subsequent travel restrictions and shutdowns. Travel Nevada is positioning the state’s tourism industry to meet the challenges ahead with deliberate domestic and international tourism strategies as well as industry and professional development programs for the tourism industry. Domestic market Nevada’s […]

Media hosting program resumes

Travel Nevada’s public relations team began hosting travel media in fall 2021, after a pause due to the COVID-19 pandemic. Jaymie DeGaetano, a writer for Sherman’s Travel, drove the Great Basin Highway and the ET Highway Nov. 7-12, and freelancer Matt Crossman, writing for Cowboys and Indians Magazine, visited Pyramid Lake and Fallon and traveled […]

Participate in the Los Angeles Sales Blitz this January!

Travel Nevada’s Los Angeles Sales Blitz will take place Jan. 25-26, 2022. Participants will be able network with travel professionals during several scheduled events. Travel Nevada is accepting up to eight registrants. Registration costs $500; and participants must cover all of their own expenses, including travel, transportation, lodging; additional meals not on the schedule and […]

Rural Nevada to get $760,000 in Travel Nevada grants for tourism promotion

CARSON CITY, Nevada — The Nevada Commission on Tourism (NCOT) on Thursday approved $760,000 in marketing grants to rural communities to market themselves as tourism destinations. Travel Nevada will distribute the 91 grants, which support a variety of marketing projects, from website improvements to attending consumer travel shows to advertising campaigns. “Nevada’s rural communities manage […]

Marketing experts share how city visitor guides work to promote their destinations

Tips on how to maximize the effectiveness of your city visitor guides were shared in “The Value of DMO Visitor Guides” webinar Nov. 4, available for viewing here. Travel marketing research firm Destination Analysts presented the webinar explaining  the importance of understanding who is ordering your city visitor guides and what content is most relevant to […]

Travel Nevada resumes marketing efforts in Canada, Latin America

In response to the United States border opening to vaccinated travelers this month, Travel Nevada announces the resumption of its marketing and sales activities in both Canada and Latin America. Canadian and Latin American travelers are important to the Nevada tourism ecosystem, and reactivating its programming signals a promising step in its recovery. Reach Global […]

Big changes coming to Nevada Magazine

Starting with the first issue of 2022, Nevada Magazine will become Nevada Magazine & Visitor Guide, and it will be a free publication. The new publication will be quarterly, and released as follows: February, May, August, November. All current print subscribers will receive the four issues created in 2022 and can choose to continue receiving […]

Antonette Eckert joins Travel Nevada as chief industry development officer

CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) has selected global tourism marketer Antonette Eckert as its chief industry development officer, leading the agency’s strategic initiatives, including its Visitor Experience and Destination Development programs. Eckert has extensive experience in global tourism marketing international brand building, destination development and integrated marketing strategies. She […]

Reno marketing strategist Mikalee Byerman joins Travel Nevada team

CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) has chosen longtime Reno marketing strategist and writer Mikalee Byerman as its chief marketing officer. In this position, she will oversee Travel Nevada’s advertising program, brand management and research functions, among other responsibilities. “We are thrilled that Mikalee has joined the Travel Nevada team,” […]