In 2021, tourism-supported jobs accounted for 19.3% of all jobs in the state.
Visitors spent $39.4 billion in Nevada in 2021. This supported a total of $23.2 billion in business sales when indirect and induced impacts are considered.
The value of all visitor-associated goods and services produced in Nevada in 2021 stood at $27.7 billion, an increase of 26% over the prior year.
Spending on outdoor recreation reached over $1 billion in 2021. Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4 million visitors.
In 2021, visitor spending in Nevada’s 15 rural counties increased from pre-pandemic levels by about 2.8%. In 2021, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 17.7%.
The $17.9 billion in total income generated by tourism is the equivalent of $15,800 for every household in Nevada.
Heads in Beds
Room tax collections set a record in FY21 reaching nearly $26.7 million, eclipsing pre-pandemic levels by 6.3%.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2021, more than 43 million travelers visited Nevada.
Tourism in Nevada generated $10 billion in tax revenue in fiscal year 2021, with over $4.4 billion accruing to state and local governments.
The $4.4 billion in state and local taxes generated by tourism in fiscal year 2021 could support the equivalent of 79,100 school teachers.
The $39.4 billion in visitor spending in 2021 means that nearly $108 million dollars was spent every day by visitors in Nevada.
Money for General Fund
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Tourism in Nevada Means a Thriving Economy
Travel Nevada serves as Nevada’s chief marketing entity and has achieved proven results in driving tourism throughout the Silver State. Guided by its strategic plan, Travel Nevada has seen increased awareness of the state as a tourism destination as a result of its rural grant programs, aggressive marketing and public relations campaigns, comprehensive and interactive social media campaigns, and through the development of tools and resources design to attract both domestic and international visitors.
Jobs in 2021
Travelers in 2021
Tourism Dollars Spent in 2021
State & Local Taxes Generated by Tourism in 2021
Nevada’s Tourism Territories
The Nevada Commission on Tourism was created in 1983 at the proposal of Governor Richard H. Bryan with the intent of diversifying the state’s gaming-based economy. The general goal was to create a more stable economic base in local communities in terms of economic development and to position Nevada as a business and leisure destination. As such, rural counties were divided into territories with the purpose of tourism promotion.
Communities benefiting from tourism in Cowboy Country includes Battle Mountain, Carlin, Denio, Elko, Gerlach, Jarbidge, Jackpot, Lamoille, Lovelock, McDermitt, Owyhee, Unionville, Wells, West Wendover, and Winnemucca.
Communities benefiting from tourism in Reno-Tahoe include Carson City, Carson Valley (Gardnerville, Genoa, Minden), North Lake Tahoe (including Incline Village and Crystal Bay), South Lake Tahoe (Stateline), Reno, Sparks, Topaz Lake, and Virginia City.
Pony Express Territory
Communities benefiting from tourism in Pony Express Territory include Austin, Baker, Dayton, Ely, Eureka, Fallon, Fernley, McGill and Silver Springs.
Nevada Silver Trails
Communities benefiting from tourism in Nevada Silver Trails include Alamo, Amargosa Valley, Ash Springs, Beatty, Belmont, Caliente, Gabbs, Goldfield, Hawthorne, Pahrump, Pioche, Rachel, Rhyolite, Round Mountain, Tonopah, and Yerington.
Las Vegas Territory includes Blue Diamond, Boulder City, Cal Nev Ari, Henderson, Indian Springs, Jean/Goodsprings/Primm, Las Vegas, Mesquite, North Las Vegas, Overton and the Moapa Valley, and Searchlight.
The entire state of Nevada is known as Indian Territory and no wonder. Nevada’s Indian Territory is rich and robust in Western heritage representing 32 active American Indian communities throughout the state. Home to four major American Indian tribes – the Washoe, Northern Paiute, Southern Paiute and Western Shoshone – who all fee a deep connection to the environment and all its gifts, Nevada’s tribes sustained their ethnic identity longer than in other areas because it took longer for Euro-Americans to settle there.
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