Tourism Means More
Explore Nevada’s Tourism Territories







Tourism In Your Territory
Select a “Territory” on the map to learn how tourism benefits all of Nevada’s regions.
Cowboy Country
Communities benefiting from tourism in Cowboy Country includes Battle Mountain, Carlin, Denio, Elko, Gerlach, Jarbidge, Jackpot, Lamoille, Lovelock, McDermitt, Owyhee, Unionville, Wells, West Wendover, and Winnemucca.



Reno-Tahoe Territory
Communities benefiting from tourism in Reno-Tahoe include Carson City, Caron Valley (Gardnerville, Genoa, Minden), North Lake Tahoe (including Incline Village and Crystal Bay), South Lake Tahoe (Stateline), Reno, Sparks, Topaz Lake, and Virginia City.



Pony Express Territory
Communities benefiting from tourism in Pony Express Territory include Austin, Baker, Dayton, Ely, Eureka, Fallon, Fernley, McGill and Silver Springs.



Nevada Silver Trails
Communities benefiting from tourism in Nevada Silver Trails include Alamo, Amargosa Valley, Ash Springs, Beatty, Belmont, Caliente, Gabbs, Goldfield, Hawthorne, Pahrump, Pioche, Rachel, Rhyolite, Round Mountain, Tonopah, and Yerington.



Las Vegas Territory
Las Vegas Territory includes Blue Diamond, Boulder City, Cal Nev Ari, Henderson, Indian Springs, Jean/Goodsprings/Primm, Las Vegas, Mesquite, North Las Vegas, Overton and the Moapa Valley, and Searchlight.



Indian Territory
The entire state of Nevada is known as Indian Territory and no wonder. Nevada’s Indian Territory is rich and robust in Western heritage representing 32 active American Indian communities throughout the state. Home to four major American Indian tribes – the Washoe, Northern Paiute, Southern Paiute and Western Shoshone – who all fee a deep connection to the environment and all its gifts, Nevada’s tribes sustained their ethnic identity longer than in other areas because it took longer for Euro-Americans to settle there.



Tourism in Nevada means a thriving economy
Jobs in 2019
Travelers Annually
Tourism Dollars Spent
in 2019
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