Jobs
In 2021, tourism-supported jobs accounted for 19.3% of all jobs in the state.
Spending
Visitors and tourism businesses spent $39.4 billion in Nevada in 2021. This supported a total of $23.2 billion in business sales when indirect and induced impacts are considered.
Economic Vitality
The value of all visitor-associated goods and services produced in Nevada in 2021 stood at $27.7 billion, an increase of 26% over the prior year.
Outdoor Recreation
Spending on outdoor recreation reached over $1 billion in 2021. Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4 million visitors.
Rural Recovery
In 2021, visitor spending in Nevada’s 15 rural counties increased from pre-pandemic levels by about 2.8%. In 2021, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 17.7%.
Income
The $17.9 billion in total income generated by tourism is the equivalent of $15,800 for every household in Nevada.
Heads in Beds
Room tax collections set a record in FY21 reaching nearly $26.7 million, eclipsing pre-pandemic levels by 6.3%.
Visitors
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2021, more than 43 million travelers visited Nevada.
Tax Generation
Tourism in Nevada generated $10 billion in tax revenue in fiscal year 2021, with over $4.4 billion accruing to state and local governments.
Local Support
The $4.4 billion in state and local taxes generated by tourism in fiscal year 2021 could support the equivalent of 79,100 school teachers.
Visitor Spending
The $39.4 billion in visitor spending in 2021 means that nearly $108 million dollars was spent every day by visitors in Nevada.
Money for General Fund
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Tourism in Nevada Means a Thriving Economy
Travel Nevada serves as Nevada’s chief marketing entity and has achieved proven results in driving tourism throughout the Silver State. Guided by its strategic plan, Travel Nevada has seen increased awareness of the state as a tourism destination as a result of its rural grant programs, aggressive marketing and public relations campaigns, comprehensive and interactive social media campaigns, and through the development of tools and resources design to attract both domestic and international visitors.
227,772
Jobs in 2021
43.2 Million
Travelers in 2021
$39.4 Billion
Tourism Dollars Spent in 2021
$4.4 Billion
State & Local Taxes Generated by Tourism in 2021
Nevada’s Tourism Territories
The Nevada Commission on Tourism was created in 1983 at the proposal of Governor Richard H. Bryan with the intent of diversifying the state’s gaming-based economy. The general goal was to create a more stable economic base in local communities in terms of economic development and to position Nevada as a business and leisure destination. As such, rural counties were divided into territories with the purpose of tourism promotion.
Welcome to Nevada, just the place!
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