Jobs
In 2023, jobs sustained by visitor activity amounted to about one in every five jobs in the state.
Spending
Visitor activity generated $15.7 billion in direct labor income and a total of $23.6 billion including indirect and induced impacts.
Economic Vitality
The value of all visitor-associated goods and services produced in Nevada in 2023 reached nearly $37 billion, which equates to about 15.5% of Nevada’s economy.
Outdoor Recreation
Spending on outdoor recreation reached over $1.7 billion in 2023. Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4.3 million visitors.
Household Impact
Each household in Nevada would need to be taxed an additional $5,161 to replace the visitor-generated taxes received by Nevada state and local governments in FY 2023.
Income
The $23.6 billion in total income generated by tourism is the equivalent of $20,316 for every household in Nevada.
Heads in Beds
Room tax collections set a record in 2023 reaching over $32 million.
Visitors
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2023, over 52 million travelers visited Nevada.
Tax Generation
Tourism in Nevada generated $12.5 billion in tax revenue in fiscal year 2023, and $6 billion accruing to state and local governments.
Local Support
The $6 billion in state and local taxes generated by tourism in fiscal year 2023 could support the equivalent of 102,750 school teachers.
Visitor Spending
The $55.2 billion in visitor spending in 2023 means that more than $151 million was spent every day by visitors in Nevada.
Money for General Fund
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Tourism in Nevada Means a Thriving Economy
Travel Nevada serves as Nevada’s statewide marketing entity and has achieved proven results in driving tourism throughout the Silver State. Guided by its strategic plan, Travel Nevada has seen increased awareness of the state as a tourism destination as a result of its rural grant programs, aggressive marketing and public relations campaigns, interactive social media campaigns, and through the development of tools and resources designed to attract both domestic and international visitors.
443,536
Total Jobs in 2023
52.2 Million
2023 Visitor Volume
$55.2 Billion
2023 Visitor Spending
$6.0 Billion
Total State & Local Taxes Generated by Tourism in 2023
Nevada’s Tourism Territories
The Nevada Commission on Tourism was created in 1983 at the proposal of Governor Richard H. Bryan with the intent of diversifying the state’s gaming-based economy. The general goal was to create a more stable economic base in local communities in terms of economic development and to position Nevada as a business and leisure destination. As such, rural counties were divided into territories with the purpose of tourism promotion.
Together We Can Ensure Tourism Means More
Interactive Data Travel Nevada Research & Reports Nevada’s tourism Ecosystem
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