Direct employment expanded to nearly 301,840 jobs in 2024, boosting employment directly supported by visitors above pre-pandemic levels. *Preliminary Estimate

Direct visitor spending reached $56.8 billion in 2024, an increase of 2.9% from the prior year. *Preliminary Estimate

The value of all visitor-associated goods and services produced in Nevada in 2023 reached nearly $37 billion, which equates to about 15.5% of Nevada’s economy.

Spending on outdoor recreation reached over $1.7 billion in 2023. Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4.3 million visitors.

Each household in Nevada would need to be taxed an additional $5,161 to replace the visitor-generated taxes received by Nevada state and local governments in FY 2023.

The $23.6 billion in total income generated by tourism is the equivalent of $20,316 for every household in Nevada.

Room tax collections reached $1.2 billion in fiscal year 2024.

Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2024, over 52 million travelers visited Nevada.

Tourism in Nevada generated $12.5 billion in tax revenue in fiscal year 2023, and $6 billion accruing to state and local governments.

In 2023, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 26.6%.

The $56.8 billion in visitor spending in 2024 means that about $155 million was spent every day by visitors in Nevada.*Preliminary Estimate

Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.