New partnership between the Travel Foundation and Travel Nevada aims to ensure more communities can benefit from tourism.
International non-profit, the Travel Foundation is proud to announce a new partnership with Travel Nevada, aimed at maximizing the benefits of tourism for communities across the state. Through this collaboration, the Travel Foundation and Travel Nevada seek to ensure tourism plays a key role in strengthening local rural economies, while promoting environmental stewardship and enhancing quality of life for all Nevadans.
The two organizations will work with tourism stakeholders across Nevada to shape Nevada’s first state-level destination stewardship plan, setting ambitious goals for economic growth, community resilience, and environmental protection and establishing indicators to track progress against these.
The plan will, in turn, support the integration of destination stewardship into Travel Nevada’s Destination Development program, a tourism-based community planning program which enables Nevada’s rural communities to be more intentional about growing their visitor economies. A strong focus will be placed on ways to distribute tourism’s economic benefits to rural communities while safeguarding residents’ quality of life and protecting the local environment.
The initiative will also provide messaging for stakeholders and visitors, as well as examining ways to positively influence visitor behavior, including working with the nonprofit Leave No Trace.
Nicole Orsua, Chief Industry Development Officer for Travel Nevada said: “We are thrilled to partner with the Travel Foundation. Our aim is to enable communities across the state to gain greater social, environmental, cultural, and economic benefits from tourism. While destination stewardship is already integrated into Travel Nevada’s Industry Development Goals, this initiative will provide our first overarching strategy and plan of this type to align statewide and regional goals, as well as ensuring stewardship is fully integrated – not separate – from broader marketing and development strategies. A key part of this process will be identifying priority investments on the ground in communities to ensure long-term success. Beyond Nevada, working with the Travel Foundation enables us to create what we hope will be a compelling example so we can showcase our efforts on a global stage, inspiring other destinations around the world.”
Jeremy Sampson, CEO of the Travel Foundation said, “We’re excited to partner with Travel Nevada in developing the state’s first destination stewardship plan. This is a crucial step toward enabling more communities across Nevada to benefit from tourism. Our role will involve building a strong business case for tourism stewardship and helping stakeholders gain the knowledge and skills needed to make their vision for a thriving tourism sector a reality.”
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Notes to editors
For more information please contact:
- [email protected] +44 117 903 7176 (Head of Communications at the Travel Foundation, UK time zone)
- [email protected] +1 775 350 5386 (Chief Communications Officer, Travel Nevada, Pacific Time Zone)
About Travel Nevada
The heart of Nevada shines through Travel Nevada, an organization focused on sharing the experiences, landmarks and living legends that make the Silver State a one-of-a-kind destination. Through community collaborations and strategic partnerships, we aim to connect with both locals and visitors alike, showcasing the sometimes-surprising, always-exciting treasures that keep people coming to Nevada. It’s theirs to explore–and ours to safekeep, from preserving our wild-at-heart way of life to our wide-open spaces.
About the Travel Foundation
The Travel Foundation is a leading global NGO and charity that works in partnership with governments, businesses, and communities to develop and manage tourism in a way that maximizes the benefits for communities and the environment. Founded in 2003, it has worked in over 30 countries around the world. For more information, visit www.thetravelfoundation.org.uk.
Travel Nevada (the Nevada Division of Tourism) is part of the Nevada Department of Tourism and Cultural Affairs. It is responsible for promoting and marketing Nevada as a travel destination. Operating within a performance-based budget structure, Travel Nevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.
