Travel Nevada Announces Hire of Caroline Sexton as Chief Marketing Officer
RENO, NV – The Nevada Division of Tourism (Travel Nevada) announces the hire of Caroline Sexton as its Chief Marketing Officer, overseeing Travel Nevada’s advertising program, brand management, research functions, and digital marketing efforts.
Sexton comes to Travel Nevada with years of marketing and SEO experience behind her—earned through content development, the execution of on-page tactics as well as the implementation of advance tracking mechanisms. Prior to Travel Nevada, Caroline served as the Vice President of Digital Strategy and a Partner for a mid-sized digital marketing and public relations agency. While in this role she was tasked with managing all large-scale websites and ongoing digital content strategy projects for the firm’s digital departments. Sexton will bring this digital marketing knowledge to Travel Nevada, overseeing the processes and strategies that shape and frame the user experience both online and through all of the agency’s paid media efforts.
“Caroline brings a wealth of knowledge to Travel Nevada and we’re thrilled to have her overseeing our marketing efforts,” Brenda Scolari, Nevada Department of Tourism & Cultural Affairs director, said. “Her expertise in digital marketing will help Travel Nevada to stand out in the travel and tourism industry and we’re excited to see her fresh take on our marketing approach.”
Sexton earned her Bachelor of Science, International Business and Marketing from the University of Nevada – Reno and also studied abroad in Italy. Her tried-and-true skills in leadership, content curation, information architecture, data analysis, search engine optimization and more allowed her the opportunity to oversee the development of award-winning, brand-defining work with clients like Edgewood Tahoe, NINE dot ARTS, Nevada Department of Wildlife, and Discover Kalispell Montana.
The Nevada Division of Tourism is part of the Nevada Department of Tourism and Cultural Affairs. More commonly known as Travel Nevada, the Nevada Division of Tourism is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Travel Nevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.