International Market Outreach
Nevada’s world-renowned urban centers, mountain resorts, authentic western culture, Native American regions, national and state parks, outdoor adventure and wide-open spaces offer great appeal for international travelers. With non-stop and one-stop connections from many of the world’s most active inbound travel regions and the country’s gateway cities, Nevada is an appealing destination for first-time and seasoned international travelers – which is why in 2021, over 43 million travelers visited Nevada, continuing the state’s recovery from the COVID-19 pandemic.
Sales & Media Missions
Each year, Travel Nevada conducts and/or participates in a number of sales and media missions to each of our identified international markets. These missions provide a cost effective way to connect with travel professionals, influencers and the media in target regions. The missions are generally conducted in partnership with the Las Vegas Convention and Visitors Bureau, Brand USA or Visit USA and frequently involve other members of the Nevada tourism industry.
These missions offer an ideal opportunity to showcase several experiences available to individual travelers, groups and journalists writing about the destination, as well as to offer partners opportunities to meet with leading travel agents, tour operators, airlines and the media in key growth markets.
In addition to Travel Nevada’s international sales and public relations team–who provide superior customer service and partner connectivity for domestic and international travel professionals and journalists –Travel Nevada currently has in-market representation in five international markets. Sales and marketing efforts are customized for each market and each target audience, as well as in media relations and social media outreach.
With the improvements in visa processing, greater policy support for global tourism marketing on the national and statewide level, continued expansion of Brand USA marketing efforts and an anticipated return of international travelers coming to the U.S., Travel Nevada continues to ensure Nevada is top-of-mind among leisure and business travelers.
Travel Nevada’s International Teams
Learn more about our in-market international representation by clicking on the name of a country or region below.