Travel Nevada Unveils New Brand Creative, Inviting Travelers to “Get a Little Out There” in the Silver State
Carson City, Nev. – Nevada is sharing its huge-hearted story with the world in its new tourism campaign and renewed purpose. “Get a Little Out There” invites travelers to see the state in a new light – one that will surprise, challenge, delight, and change them through Nevada’s beautifully uncommon backyard and curious character.
The new brand is the culmination of extensive research, including a brand positioning study, target audience research, cultural/market studies, and a 12-state competitive analysis conducted by Travel Nevada’s creative and digital agency of record, Noble Studios. The research found that, while visitors appreciate Nevada for its outdoor recreation opportunities, their affinity for the state lies in the wide variety of activities and experiences found throughout. This diversity of exciting adventures elicits transformative travel experiences.
“The purpose of Travel Nevada is to share the heart of Nevada with the world. That heart is a literal and figurative place to be in our state. It is our passion, our pride, our land, and our people,” said Caroline Sexton, Chief Marketing Officer of Travel Nevada. “To truly experience this, you have to be willing to get a little out there. We want to encourage visitors to embrace adventure by exploring our 60 million acres of public land, where they’ll find incredibly diverse landscapes, thrilling recreational activities, rich history, and hidden gems.”
The new brand will roll out over the next few weeks, with a website relaunch, an activation at the state’s annual Nevada Day celebration in Carson City, and a media event in New York City. Additional assets will continue rolling out over the next few months, including a robust multi-channel paid and earned media program developed and executed by Travel Nevada’s media and public relations agencies of record, Fahlgren Mortine and Good Giant.
“Tourism continues to be a powerful economic force for the state,” said Stavros Anthony, Lieutenant Governor of Nevada and chair of the Nevada Commission on Tourism. “I’m excited to see this new brand platform drive more visitors into and throughout the Silver State, contributing to a vibrant quality of life for all Nevadans.”
Nevada welcomed nearly 52 million visitors and collected more than $31 million in room taxes from April 2022 to March 2023.
“’Get a Little Out There’ really captures the spirit of Nevada, and I can’t wait to see the new brand campaign come to life over the next several months,” said Brenda Scolari, Director of the Nevada Department of Tourism and Cultural Affairs. “It will introduce millions of potential visitors to the unexpected experiences and delightful contradictions you can encounter in our state when you get a little out there, beyond the neon lights – whether marveling at the Milky Way in some of the world’s darkest skies, to exploring ghost towns and encountering colorful modern art installations in the middle of the desert.”
For more information about Travel Nevada, visit www.TravelNevada.com.
EDITORS: High-resolution images of the “Get a Little Out There” brand platform are available for download here (image credit: courtesy of Travel Nevada).
About Travel Nevada
The heart of Nevada shines through Travel Nevada, an organization focused on sharing the experiences, landmarks and living legends that make the Silver State a one-of-a-kind destination. Through community collaborations and strategic partnerships, we aim to connect with both locals and visitors alike, showcasing the sometimes-surprising, always-exciting treasures that keep people coming to Nevada. It’s theirs to explore–and ours to safekeep, from preserving our wild-at-heart way of life to our wide-open spaces.