Travel Nevada wins gold and silver awards for marketing excellence
CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) marketing team was recognized with three gold awards and one silver at the Reno American Advertising Awards on March 12. The annual event brings together the region’s brightest marketers to recognize creative excellence in the art of advertising.
“We are extremely proud of the Travel Nevada marketing team,” Brenda Scolari, Nevada Department of Tourism and Cultural Affairs Director, said. “In a really tough year, they were able to execute creative, insightful projects that showcased how to enjoy Nevada in a fun and responsible way.”
Travel Nevada’s reimagined and re-platformed website, TravelNevada.com, took two gold awards — one for content, and the other for its partnership with Noble Studios on design. Travel Nevada also won gold in the category of consumer campaign for its Discover Your Nevada in-state campaign that encourages Nevadans to get out and explore the Silver State. The agency took a silver award in television advertising for its partnership with the Discovery Channel’s Expedition Unknown.
More than 150 entries were submitted for this year’s Reno American Advertising Awards. At the local level, entry submissions and event ticket sales help fund scholarships for the University of Nevada, Reno, and Truckee Meadows Community College. Travel Nevada’s gold-winning campaigns will go on to compete at the district level in the American Advertising Federation competition.
EDITORS: For images of the Travel Nevada website and the Discover Your Nevada campaign, click here.
The Nevada Division of Tourism is a division of the Nevada Department of Tourism and Cultural Affairs. More commonly known as Travel Nevada, the Nevada Division of Tourism is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, Travel Nevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.