Travel Nevada set to award tourism grants through two different programs

CARSON CITY, Nevada — The Nevada Commission on Tourism (NCOT) on Wednesday approved $1.65 million in COVID-19 Rural Recovery Grants to Nevada tourism agencies. NCOT also approved $44,921 in grant funding for a separate program, the Volunteer Impact Program.

Both grant programs were made possible through Coronavirus Relief Funds (CRF) through the federal Coronavirus Aid, Relief, and Economic Security (CARES) Act, and both programs will be administered by the Nevada Division of Tourism (Travel Nevada). In line with CRF guidelines, grants through both programs will help tourism agencies and organizations promote that they are safe and open for visitors.

Among the projects funded through the COVID-19 Rural Recovery Grant Program:

  • A $15,000 grant was awarded to Cowboy Country, a regional tourism marketing organization in northern Nevada, for digital billboards in Reno-Sparks to showcase that its towns and communities are practicing social distancing to prevent the spread of COVID-19.
  • The Boulder City Chamber of Commerce received $7,500 to run a commercial campaign on KLAS-TV, the CBS affiliate in Las Vegas, to promote the fact that the community’s businesses are working to keep guests safe and healthy.
  • A $19,000 award was granted to Nevada Silver Trails, a regional tourism marketing organization in south-central Nevada to execute a social media campaign that will feature destinations, attractions and events where practices are in place to prevent the spread of COVID-19.
  • The Churchill Arts Council in Fallon received $16,650 to pay for still photography and long- and short-form videos that will demonstrate visitors enjoying the facility while practicing social distancing.
  • A $2,000 grant was given to the Carson City Symphony Association to promote and live-stream a holiday music concert. The Dec. 13 event will mark the organization’s first live performance event after a hiatus of several months.

The Volunteer Impact Program is a separate program administered by Travel Nevada and designed, in part, to support rural tourism destinations with infrastructure projects. CRF-funded grants through this program will fund capital projects that ensure social distancing and/or promote safety messaging. A total of $44,921 in grants was awarded to six agencies. Among the approved projects:

  • An $8,000 award was given to the town of Pahrump for a mural project in the community’s Petrack Park that will feature “safe and open” messaging.
  • The Austin Historical Society was granted $6,000 to replace old signage at the Austin Museum. The updated signage will include “open and safe” messaging.

Funding for both grant programs was provided through the CARES Act, and both grant programs will comply with federal guidelines. Grant awardees in both programs will need to complete their projects before Dec. 30, 2020 to qualify for reimbursement.

The Nevada Division of Tourism is a division of the Nevada Department of Tourism and Cultural Affairs. More commonly known as Travel Nevada, the Nevada Division of Tourism is responsible for promoting and marketing Nevada as a travel destination to domestic and international travelers. Operating within a performance-based budget structure, Travel Nevada is funded solely by a percent of lodging tax paid by overnight guests throughout the state. For more, visit