Marketing experts share how city visitor guides work to promote their destinations

Tips on how to maximize the effectiveness of your city visitor guides were shared in “The Value of DMO Visitor Guides” webinar Nov. 4, available for viewing here. Travel marketing research firm Destination Analysts presented the webinar explaining  the importance of understanding who is ordering your city visitor guides and what content is most relevant to readers. It’s also worth taking a look at how your city guide can complement a statewide guide, and to consider promoting city guides within a larger state publication.