Travel Nevada Delegation to Visit Key Travel Personnel in Mexico City, Guadalajara
RENO, NV – A delegation of Nevada tourism partners and commissioners, including the chair of the Nevada Commission on Tourism, Lt. Governor Stavros Anthony, will visit Mexico City and Guadalajara to meet with top tour operators, travel agents, media, and key opinion leaders later this month.
The group will follow two complementary tracks while in the country: the trade track will visit with key travel trade personnel in Mexico City and Guadalajara while the public relations track will visit with top tier media outlets in Mexico City. Both groups are armed with knowledge of Mexico’s importance to Nevada tourism.
“I’m looking forward to expressing why Mexican travelers should consider a trip to Nevada. Research shows the top two reasons Mexicans choose to travel is for shopping and cuisine and we have plenty of that in Nevada for them to experience,” said Lt. Governor Anthony. “In addition, our wide open roads, friendly small towns, and abundant outdoor recreation opportunities make Nevada an attractive option when considering a vacation.”
The timing of this mission is strategic: data from Tourism Economics indicates that visitation and spending levels from Mexican travelers to Nevada is forecasted to surpass pre-pandemic levels in 2024. In addition, according to Destination Analysts, Las Vegas is the third ranked American destination of interest for travelers from Mexico.
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Travel Nevada (the Nevada Division of Tourism) is part of the Nevada Department of Tourism and Cultural Affairs. It is responsible for promoting and marketing Nevada as a travel destination. Operating within a performance-based budget structure, Travel Nevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.
