Travel Nevada’s Airstream campaign wins Best of Show in 2020 Reno ADDY contest
Travel Nevada’s Airstream campaign wins Best of Show in 2020 Reno ADDY contest
CARSON CITY, Nevada — Travel Nevada has won Best of Show in the category of Branded Content & Entertainment Campaign in the 2020 Reno ADDY competition for its Airstream Campaign in partnership with Matador Network.
Additionally, Travel Nevada received one gold and five silver ADDYs, according to the Reno chapter of the American Advertising Federation, which conducts the awards contest. Award winners were announced recently, after the awards show — scheduled in March — was cancelled due to the COVID-19 pandemic.
Travel Nevada, recognizing that road trips are the best way to explore the state, developed its Best of Show Airstream Campaign to feature its branded road trip itineraries. A set of four videos featuring adventurers traveling the state in Airstream trailers captured the spirit of exploration and discovery that defines the Travel Nevada brand. See the videos, which ran in 2019 on the Matador Network, here:
- Love Nest: a couple turns their love story into the adventure of a lifetime on Nevada’s Free Range Art Highway https://youtu.be/WId4FkIq6DI
- Dadventures: a father and son travel the Lake Tahoe Loop, revisiting the family’s origin story https://youtu.be/zY8FVtPLC3c
- Woman Road Warrior: a woman embarks on a journey of discovery and adventure in southern Nevada https://youtu.be/Qs8443vjycg
- Portraits of a Buckaroo: a photographer travels Nevada’s Cowboy Corridor, making ambrotype prints of subjects along the way. https://youtu.be/lRCrzROCv28
Other 2020 Reno ADDY awards received by Travel Nevada:
- Gold in Regional/National Television Self-Promotion
- Silver in Book Design for the 2019 Visitor’s Guide
- Silver in Magazine Advertising Campaign
- Silver in Blogs for Dirt Road Code
- Silver in Integrated Advertising Campaign – Regional/National – Consumer
For more on planning a Travel Nevada road trip, visit TravelNevada.com.
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Travel Nevada (the Nevada Division of Tourism) is part of the Nevada Department of Tourism and Cultural Affairs. It is responsible for promoting and marketing Nevada as a travel destination. Operating within a performance-based budget structure, TravelNevada is funded solely by a percentage of lodging tax paid by overnight guests throughout the state. For more, visit TravelNevada.biz.
