Travel Nevada names new director of Sales and Industry Partners

CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) has promoted Christian Passink to director of Sales and Industry Partners. In this position, Passink will oversee all efforts to promote the Silver State to international visitors as well as supervise Travel Nevada’s rural outreach and grant programs.

“Christian’s deep knowledge of Nevada and his broad experience in the hospitality industry will serve him well in this position, which is key to bringing international visitors to the state,” Brenda Nebesky, Travel Nevada acting director, said. “With Christian in this important leadership position, the agency will advance its mission to promote statewide tourism and enhance the economic vitality of Nevada.”  

Prior to becoming director of Sales and Industry Partners, Passink served Travel Nevada as an international market manager, where he had direct responsibility over the agency’s international promotional efforts in France, German-speaking Europe, the United Kingdom and the northern European countries.

He began his career with Travel Nevada in 2008 as rural programs manager, where he gained a significant amount of in-depth knowledge of Nevada and all that it has to offer visitors from around the country and the world. Passink came to Travel Nevada with an extensive background in the resort management and hospitality industry, managing luxury resorts in the Lake Tahoe area.