Sales & Industry Partners – DRAFT
Travel Nevada Sales & Industry Partners
The statewide brand, Nevada: A World Within. A State Apart. provides the foundation for all sales programming. Optimizing the brand, ensuring that the brand is communicated in a cohesive and compelling way, via methods and channels that reach target consumers, trade and stakeholder audiences, is how we ensure success for our agency and all of our partners.
While the Nevada brand: A World Within. A State Apart. and the associated “Don’t Fence Me In” tourism brand work well in the U.S., each international market has its own interpretation of the brand. Optimizing the brand in a way that engages consumers and drives purchases is done through a variety of programs and channels.
The Travel Nevada domestic sales effort is targeted to two key audiences: travel trade and consumer, with the lion share of the effort directed at the trade.
Sales & Industry Partners Events
To learn about upcoming expositions, conferences, sales missions and other events conducted or attended by the Travel Nevada Sales & Industry Partners team, visit our complete Events Listing feed, where you can view, register, and add individual Events to your personal calendar.
For a handy quick-reference list of events through the end of the current fiscal year, download or print out our SIP FY19 Travel Schedule.
Director of Sales & Industry Partners
International Market Manager – China, India, Japan, and S Korea
Market Manager – Australia, Canada, and Latin America
Rural Programs Manager