Sales & Industry Partners – DRAFT

Travel Nevada Sales & Industry Partners

The statewide brand, Nevada: A World Within. A State Apart. provides the foundation for all sales programming. Optimizing the brand, ensuring that the brand is communicated in a cohesive and compelling way, via methods and channels that reach target consumers, trade and stakeholder audiences, is how we ensure success for our agency and all of our partners.

While the Nevada brand: A World Within. A State Apart. and the associated “Don’t Fence Me In” tourism brand work well in the U.S., each international market has its own interpretation of the brand. Optimizing the brand in a way that engages consumers and drives purchases is done through a variety of programs and channels.

Key Audiences

The Travel Nevada domestic sales effort is targeted to two key audiences: travel trade and consumer, with the lion share of the effort directed at the trade.

Travel Trade

Travel Nevada operates a year-round effort designed to sell the state to tour operators, travel agents, wholesalers and receptives who offer product that includes Nevada and/or the western United States. Outreach is conducted through a variety of channels including attending trade shows, hosting in-state FAM trips, and in-person meetings with buyers. Leads from the activities are provided to the statewide industry through the Territories.


Travel Nevada maintains a presence at the Travel and Adventure Shows. While the return on investment of consumer shows is not as high as other marketing outreach, attending these shows in key markets offers an opportunity to combine sales outreach with show attendance. While in these major markets: Long Beach, San Francisco Bay Area, Los Angeles (area) and New York, Travel Nevada will conduct one-on-one meetings with buyers and primarily those that can help to enhance air service to Nevada.

Sales & Industry Partners Events

To learn about upcoming expositions, conferences, sales missions and other events conducted or attended by the Travel Nevada Sales & Industry Partners team, visit our complete Events Listing feed, where you can view, register, and add individual Events to your personal calendar.

For a handy quick-reference list of events through the end of the current fiscal year, download or print out our SIP FY19 Travel Schedule.

FAM Tours

Travel Nevada hosts immersive in-state familiarization (FAM) tours for members of the travel industry (tour operators, wholesale partners, agents, buyers, et al.) and Press (for members of the media and public relations industries.)

International Sales

Learn about Travel Nevada’s annual international Sales Missions, as well as our in-market teams in 10 countries around the world.

Contact Us

Christian Passink

Director of Sales & Industry Partners


Sylvia Welsh

International Market Manager  – China, India, Japan, and S Korea


Yennifer Diaz

Market Manager – Australia, Canada, and Latin America


Shari Bombard

Rural Programs Manager