Nevada headlines Tourism section in Folha de S. Paulo — Brazil’s biggest newspaper
Our Brazil PR and Marketing team awoke on December 1 with some exciting news: Nevada made the cover of the tourism supplement of Folha de S. Paulo, the most widely circulated newspaper in Brazil with a combined print and online readership that exceeds 20 million per month. The feature included a stunning cover photo and centerfold article tantalizing Brazilian travelers with images and descriptions of adventures in Nevada, old west towns, movies filmed in NV, Indian culture, museums, Lake Tahoe, Reno, Tonopah, Carson City, Valley of Fire State Park, and many other places. The piece also appeared online on the Tourism Homepage and in the images carousel. (Currently, you can view it here.) The pieces were written by Brazilian journalist Walter Porto, who was the Division of Tourism’s guest at the 2016 Nevada Governor’s Global Tourism Summit and on the preceding Indian Culture FAM trip.
Cover call (translated):
NEVADA – ONCE UP ON A TIME IN WEST: The state where Las Vegas is located is also home to natural parks with deserts and huge lakes, little towns that reminds us of wild west movies and many attractions beyond the casinos.
Key segments (translated):
- March to the West – American state has wild west scenarios, huge lakes, desert and rock monument in region considered sacred to the indigenous tribes.
- Museums and Cave helps tourists to explore the pre-history of the region
- Gold mines, trains and old cars narrates adventurous past
- Travel Packages to Nevada from our partner agencies and operators
- Pictures: Lake Tahoe, Valley of Fire and Tonopah
Following a strategy integrating PR, Marketing and Trade, Wolf Propaganda were able to work with Nevada tour operators and agencies to highlight products and offers honed for Brazilian appeal. This is the first cover article since Wolf Propaganda has represented the Travel Nevada brand in Brazil. PR is an art built on relationships and great messaging, and we are proud to work with experts who can share what our state has to offer in key markets all over the world.
