You’re Taking Advantage of the New Co-op Marketing Program, Right?
The marketing co-op program, managed by Travel Nevada partner Madden Media, provides Nevada tourism marketers a host of powerful marketing options. Amplified Storytelling, Video Marketing, Prospecting and Site Retargeting, Search Engine Marketing, and the Integrated Newspaper Insert give marketers leading-edge tools to tell their destination's story. Each option is tiered with three budget levels. Public (non-profit) organizations receive a $1-for-$1 match from Travel Nevada, and with for-profit organizations Travel Nevada pays .30 for every dollar your company contributes. As mentioned above, the co-op is open to all Nevada travel partners, regardless of size or marketing budget.
Charlie Littlejohns from Madden Media has spent the last few months scouring the state, meeting directly with partners, attending Territory meetings, and hosting webinars to introduce the program, explain the options, and sign companies on. Madden Media is about the best in the business in building these kinds of cooperative, multi-faceted programs for DMOs across the country. You'd be hard pressed to find a more professional or accommodating group of travel and marketing-savvy pros. If you haven't had spoken with Charlie, you can reach him at 520-232-2617 and [email protected].
Additionally, feel free to contact Greg Fine, director of marketing at Travel Nevada, for details. He can be found at 775-687-0644 and [email protected].