Visitor numbers and spending increases in 2014
Last year closed with a rise in all our key indicators. Room tax collections topped $19.2 million for 2014, a 9.3 percent increase over the previous year. for more on the rise in tourism. Nevada’s tourism budget is based on 3/8 of the state room tax revenue; the other 5/8 goes directly to each county to promote its own tourism. A rise in room tax revenue directly benefits Nevadans at both a state and local level.
Visitor volume increased by 1.5 percent while room occupancy increased by 1.1 percent in 2014. This means that the 52.8 million visitors to Nevada filled 57 million room nights, filling our hotels at 80.5 percent occupancy.
See the quarterly totals, rural tourism impacts, and statewide visitor information.