Travel Nevada wraps up 2018 with marketing projects, tourism summit and more
Travel Nevada ended 2018 with a range of activities to promote tourism to the state. Below are some of the agency’s activities from October to December, as well as information on how to get involved.
Travel Nevada brand evolution, 2019 visitors guide and new state map
Travel Nevada’s marketing team presented an updated version of the Travel Nevada logo to the Nevada Commission on Tourism at its Dec. 17 meeting. The logo was updated based on the results of the web usability study, at the direction of NCOT’s Marketing Committee. Travel Nevada partners will be able to download the new logo from the travelnevada.biz site by Jan. 11. (Click on the link for “Marketing,” then “Logos & Assets.”
The 2019 Visitors Guide, which will include content written by Nevada visitors and enthusiasts, as well as information on road trips through rural Nevada, will be available later this month. If you need copies to distribute at your visitors center or business, and have not yet ordered them, please contact Lindsey John, firstname.lastname@example.org.
An updated state map also will be available early in 2019. Partners who would like copies to distribute to promote travel to Nevada can contact Lindsey John, email@example.com, for smaller orders (1,000 or fewer). For large bulk orders, contact Jeff Welter at the Nevada Department of Transportation, firstname.lastname@example.org.
Rural Marketing Grants
The Nevada Commission on Tourism (NCOT) on Dec. 17 approved $643,797 in grants to fund tourism marketing projects in rural Nevada. For more on the recent dispersal of grants, click here. For more on Travel Nevada’s Rural Marketing Grants program, click here.
Nevada Governor’s Global Tourism Summit
About 260 tourism professionals attended the Nevada Governor’s Global Tourism Summit Nov. 12-14 at the Silver Legacy at THE ROW in Reno. In addition to professional development sessions and networking opportunities, the summit had a sales and media marketplace, where Nevada partners could meet with buyers and suppliers as well as international media. The marketplace enjoyed strong attendance, and Nevada partners had the opportunity to schedule 18 appointments during the event.
After the summit, Travel Nevada’s Sales and Industry Partners staff as well as the Public Relations team each hosted familiarization tours. Thirty-six international tour operators attended the Sales and Industry Partners tour through northern Nevada (Lake Tahoe, Carson City, Virginia City, Carson Valley, Reno, Elko, Wells and West Wendover). Travel Nevada’s Public Relations team led a tour of 23 international media and public relations professionals on a tour through Reno, Carson Valley and Lake Tahoe.
What’s next? Travel Nevada is gearing up for Rural Roundup, its annual conference geared to rural Nevada tourism. This year’s Rural Roundup will be April 10-12 in Fallon. Details to come!
Sales and media missions
Travel Nevada planned and led a sales mission to Mexico City and Guadalajara Oct. 9-12. Papillion helicopter tours, Reno-Tahoe Territory, Caesars Entertainment and J&J Tours sales joined the mission, which included one-on-one appointments with tour operators, travel agents, airline representatives, trade media and key industry partners. Travel Nevada partners who attended the mission had direct contact with 130 tourism professionals.
A sales and media mission in Dallas scheduled around the Mountain Time Expo in Dallas took place Oct. 18-21. Travel Nevada and industry partners met with travel trade and consumers during the show. Additionally, Travel Nevada arranged one-on-one media opportunities for participants, including morning TV show appearances and appointments with magazine editors.
Interested in participating in Travel Nevada sales and media missions? See the “Partner Opportunities” section of this newsletter or click here to see Travel Nevada’s upcoming events.
Travel Nevada’s PR team this fall has hosted domestic media (traditional as well as social media influencers) on the Death Drive road trip, which covers Las Vegas, Pahrump, Beatty and Mount Charleston. Media traveled the route on their own, often meeting with partners along the way. Participants included Laura Kiniry, who traveled in October and published her story in Via magazine in November. Writers/influencers Michele Herrmann, Claudio Bezerra, Jeremy Foster and Wendy Hu also traveled the route in November and December.
International media also came to the Silver State: Chris Singh from the AU Review, which attracts 750,000 unique monthly visitors and has a media reach of 8 million, visited in November; and Canadian freelancer Malik Cocherel, on assignment for two French-Canadian publications, visited in December. Many of you may have met freelancer Sangeeta Kocharekar at the Governor’s Global Tourism Summit in November – she also toured the state on a pre-GGTS trip.