Travel Nevada hires new rural programs manager, promotes sales manager

CARSON CITY, Nevada — The Nevada Division of Tourism (Travel Nevada) has hired Shari Bombard as its rural programs manager, and promoted Yennifer Diaz to international market manager.

Bombard comes to the position from Tonopah, where she was the tourism and events coordinator, beginning in 2016. In that role, she directed and coordinated Tonopah’s tourism efforts, which included working with tourism groups, administering tourism policies, and grant writing. Before that, Bombard was the outpatient clinic manager at Nye Regional Medical Center and a social welfare examiner in Washington County, New York. Bombard holds a Bachelor of Arts degree in anthropology from the University of Nevada, Reno, and is a graduate of Tonopah High School.

In her role as Travel Nevada’s rural programs manager, Bombard will oversee the agency’s Rural Marketing Grants and Projects Relating to Tourism Grants programs. She also will manage rural outreach and co-operative marketing programs. Contact her at [email protected].

Diaz joined the Travel Nevada team in 2016, handling international outreach programs as well as public relations. In her new position, she will oversee the agency’s travel trade relationships in Canada, Latin America and Australia. Her responsibilities include leading international sales missions as well as coordinating in-market familiarization tours for international travel trade.

For an image of Shari Bombard, click here.
For an Image of Yennifer Diaz, click here.


About Travel Nevada

The Nevada Division of Tourism (Travel Nevada) is part of the Nevada Department of Tourism and Cultural Affairs. It promotes and markets Nevada as a tourism destination for domestic and international leisure and business travelers through its marketing and advertising programs and by coordinating partnerships between public and private entities. Travel Nevada also administers grant programs for local entities to market travel and tourism offerings and publishes Nevada Magazine.