Travel Nevada Adventure Centers to be Powered by Outside: Multi-Year Naming Rights Partnership to Debut Ahead of Boulder City Grand Opening
Agreement covers new outdoor recreation hub in Boulder City and a second location coming to Carson City in 2027
BOULDER CITY, NV—Travel Nevada and Outside Interactive, Inc. (Outside) today announced a three-year naming-rights partnership establishing the Travel Nevada Adventure Centers Powered by Outside, first-of-its-kind outdoor recreation hubs connecting visitors and residents with southern Nevada’s outdoor experiences, businesses, and resources. The agreement covers the Travel Nevada Adventure Center—Boulder City, which celebrates its grand opening Oct. 7, and the Travel Nevada Adventure Center—Carson City, which will open in early 2027.
Naming Rights Partnership
The naming rights agreement builds on an existing relationship between Travel Nevada and Outside. In spring 2026, Outside’s branded content studio, Outside Brandworks, produced and aired the five-part series Get a Little Out There with Alex Honnold, which followed world-renowned climber and Nevada resident Alex Honnold on adventures throughout his home state.
“Outside’s name carries real weight with the outdoor community, and we’re proud to have that brand associated with this project,” said Rafael Villanueva, CEO of Travel Nevada. “This partnership, combined with the federal, state, and local resources behind it, will give visitors the confidence and connections to get outside, explore responsibly, and discover why Nevada is such a special place to adventure.”
“At Outside, our mission is to get everyone outdoors to experience healthy, connected, and fulfilling lives, and this partnership is a powerful step toward making that vision a reality in Nevada,” said Robin Thurston, CEO of Outside Interactive. “By pairing physical hubs with our digital tools and storytelling, we’re making the state’s incredible outdoor resources more accessible and inspiring travelers to explore responsibly.”
Travel Nevada Adventure Centers Details
Designed as basecamps for outdoor recreation, the Travel Nevada Adventure Centers will provide direct connections to guided tours, rentals, and other adventure services; trip-planning resources; and safety and conservation information. For outdoor recreation businesses and tour operators, the centers create a physical location for which to connect directly with travelers, supported by marketing designed to drive year-round visitation.
Economic Impact
The Travel Nevada Adventure Centers were developed to expand the infrastructure supporting Nevada’s outdoor recreation economy. In 2022, Travel Nevada was awarded $3,712,000 through the Economic Development Administration (EDA) of the U.S. Department of Commerce to help develop the Boulder City and Carson City facilities. Together, the two projects represent more than $7 million invested on existing state-owned land.
Outdoor recreation plays an important role in Nevada’s visitor economy. In 2025, outdoor recreation spending in Nevada amounted to nearly $1.7 billion. Visitation to Nevada State Parks, Great Basin National Park, and Lake Mead National Recreation Area totaled 10.5 million in 2025, topping 10.5 million for the second consecutive year.
More Information
For more information about Travel Nevada Adventure Centers, visit adventure.travelnevada.com.
EDITORS: High-resolution renderings and logos of the Travel Nevada Adventure Centers Powered by Outside are available HERE (best viewed on desktop).
About Travel Nevada
The heart of Nevada shines through Travel Nevada, an organization focused on sharing the experiences, landmarks and living legends that make the Silver State a one-of-a-kind destination. Through community collaborations and strategic partnerships, we aim to connect with both locals and visitors alike, showcasing the sometimes-surprising, always-exciting treasures that keep people coming to Nevada. It’s theirs to explore—and ours to safekeep, from preserving our wild-at-heart way of life to our wide-open spaces. For more information, visit TravelNevada.com.
About Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 70 million monthly active users and has over 100 million registered users across its network of 25 media, service, and utility brands, including Outside Magazine, Velo, Yoga Journal, Pinkbike, GaiaGPS, Trailforks, MapMyFitness, athleteReg, and more. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at www.OutsideOnline.com.