Jobs

Direct employment expanded to nearly 306,000 jobs in 2024, boosting employment directly supported by visitors above pre-pandemic levels.

Spending

Direct visitor spending reached $58.5 billion in 2024, an increase of 6.0% from the prior year.

Economic Vitality

The value of all visitor-associated goods and services produced in Nevada in 2024 reached $39 billion, which equates to about 15.0% of Nevada’s economy.

Outdoor Recreation

Spending on outdoor recreation reached $1.8 billion in 2024, an increase of about $100 million from the prior year.

Household Impact

Each household in Nevada would need to be taxed an additional $5,217 to replace the visitor-generated taxes received by Nevada state and local governments in FY 2024.

Income

The $24.9 billion in total income generated by tourism accounted for 11.1% of total personal income in Nevada in 2024.

Heads in Beds

Room tax collections reached $1.2 billion in fiscal year 2024.

Visitors

Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2024, about 52.4 million travelers visited Nevada.

Tax Generation

Visitor activity in Nevada generated $12.8 billion in tax revenue in fiscal year 2024, with about $6.2 billion accruing to state and local governments.

Rural Nevada

In 2024, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 22.1%.

Visitor Spending

The $58.5 billion in visitor spending in 2024 means that about $160 million was spent every day by visitors in Nevada.

Money for General Fund

Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.

People hiking in mountains
Tourism in Nevada Means a Thriving Economy

Travel Nevada serves as Nevada’s statewide marketing entity and has achieved proven results in driving tourism throughout the Silver State. Guided by its strategic plan, Travel Nevada has seen increased awareness of the state as a tourism destination as a result of its rural grant programs, aggressive marketing and public relations campaigns, interactive social media campaigns, and through the development of tools and resources designed to attract both domestic and international visitors.

459,081
Total Jobs in 2024
52.4M
2024 Visitor Volume
$58.5B
2024 Visitor Spending
$6.2B
Total State & Local Taxes Generated by Tourism in 2024
26,751
Total Rural Tourism Jobs in 2024
4.8M
2024 Rural Visitor Volume
$2.0B
2024 Rural Visitor Spending
$253.6M
Total Rural State & Local Taxes Generated by Tourism in 2023
Discover your Nevada

Get a little out there

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Nevada’s Tourism Territories

The Nevada Commission on Tourism was created in 1983 at the proposal of Governor Richard H. Bryan with the intent of diversifying the state’s gaming-based economy. The general goal was to create a more stable economic base in local communities in terms of economic development and to position Nevada as a business and leisure destination. As such, rural counties were divided into territories with the purpose of tourism promotion.

Nevada’s Tourism Territories Map Cowboy Country Indian Territory Reno-Tahoe Pony Express Territory Nevada Silver Trails Las Vegas

Cowboy Country

Communities benefiting from tourism in Cowboy Country includes Battle Mountain, Carlin, Denio, Elko, Gerlach, Jarbidge, Jackpot, Lamoille, Lovelock, McDermitt, Owyhee, Unionville, Wells, West Wendover, and Winnemucca.

Reno-Tahoe

Communities benefiting from tourism in Reno-Tahoe include Carson City, Carson Valley (Gardnerville, Genoa, Minden), North Lake Tahoe (including Incline Village and Crystal Bay), South Lake Tahoe (Stateline), Reno, Sparks, Topaz Lake, and Virginia City.

Pony Express Territory

Communities benefiting from tourism in Pony Express Territory include Austin, Baker, Dayton, Ely, Eureka, Fallon, Fernley, McGill and Silver Springs.

Nevada Silver Trails

Communities benefiting from tourism in Nevada Silver Trails include Alamo, Amargosa Valley, Ash Springs, Beatty, Belmont, Caliente, Gabbs, Goldfield, Hawthorne, Pahrump, Pioche, Rachel, Rhyolite, Round Mountain, Tonopah, and Yerington.

Las Vegas

Las Vegas Territory includes Blue Diamond, Boulder City, Cal Nev Ari, Henderson, Indian Springs, Jean/Goodsprings/Primm, Las Vegas, Mesquite, North Las Vegas, Overton and the Moapa Valley, and Searchlight.

Indian Territory

The entire state of Nevada is known as Indian Territory and no wonder. Nevada’s Indian Territory is rich and robust in Western heritage representing 32 active American Indian communities throughout the state. Home to four major American Indian tribes – the Washoe, Northern Paiute, Southern Paiute and Western Shoshone – who all fee a deep connection to the environment and all its gifts, Nevada’s tribes sustained their ethnic identity longer than in other areas because it took longer for Euro-Americans to settle there.

Hotsprings in Nevada
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