Visitor Statistics and Profiles

The Division of Tourism’s domestic sales and marketing programs are guided by a solid research foundation. Through careful consideration of combined proprietary research conducted by its vendors, and studies conducted by the tourism and vertical consumer brand marketing industries, the Division of Tourism makes fact-based decisions for all sales and marketing programs.


View and download period-spanning statistics on travel impacts and visitors:

Travel Guide

Rural Visitors Profile (Calendar Year 2019-2023)

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Travel Guide

Cowboy Country Territory (Calendar Year 2019-2023)

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Travel Guide

Las Vegas Territory (Calendar Year 2019-2023)

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Travel Guide

Nevada Silver Trails Territory (Calendar Year 2019-2023)

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Travel Guide

Pony Express Territory (Calendar Year 2019-2023)

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Travel Guide

Reno-Tahoe Territory (Calendar Year 2019-2023)

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