Nevada Territories
Explore
Nevada’s Tourism Territories
The Nevada Commission on Tourism was created in 1983 at the proposal of Governor Richard H. Bryan with the intent of diversifying the state’s gaming-based economy. The general goal was to create a more stable economic base in local communities in terms of economic development and to position Nevada as a business and leisure destination. As such, rural counties were divided into territories with the purpose of tourism promotion.
Nevada’s Tourism Territories
Nevada is divided into regions called “territories” to ensure each community of the Silver State has direct access to tourism resources. Territory meetings occur regularly to share new ideas and updates, educate tourism leaders on new marketing strategies, and provide opportunities to promote destination development.
Northwestern
Reno-Tahoe Territory
Let your wild side run free. From Wild Western Virginia City to idyllic Carson Valley, or the historic capital of Carson City to hip-and-happening Reno, just over the hill from world-famous Lake Tahoe—the “Jewel of the Sierra Nevada”—some of Nevada’s most intriguing destinations, iconic history, and best-kept secrets.
Central
Nevada Silver Trails
Pioneers came seeking fortune. Today, this vast, rugged region offers a fascinating window into Nevada’s past. Ghost towns pepper the landscape. State parks abound. And who knows what you’ll find along the Extraterrestrial Highway.
Northern
Cowboy Country
Welcome to Cowboy Country, where jeans are always in fashion and Old West hospitality is the golden rule. Basque and American Indian culture round out some real-deal western heritage, alongside some of Nevada’s best outdoor adventure secrets and proudest western cultural institutions.
North Central
Pony Express Territory
Lonely? Anything but. Nevada’s portion of Highway 50 cuts west to east across north central Nevada over dozens of mountain ranges and boundless, sagebrush-cloaked valleys. This is home to the Loneliest Road in America, US Highway 50, which retraces the route of the original Pony Express.
Southern
Las Vegas Territory
Imagine jagged peaks, breathtaking vistas, and the mighty Colorado River—then realize we mean the part of Nevada containing Las Vegas. This metropolis is known for its gaming scene, but if that’s too dicey for you, escape the urban hustle for a night or two for popular parks, famous landmarks, and welcoming towns.