NBC Sports to Air One-Hour Show in March Featuring National Championship Air Races

Reno, Nev. – The Reno Air Racing Association (RARA) announced that NBC Sports will air a one-hour show nationally on the NBC Sports network featuring the National Championship Air Races on Sunday, March 27, 2016, 12:00pm Pacific Standard Time.

“The fact that the National Championship Air Races, the fastest motor sport in the world, will be the feature of a one-hour show to air on the NBC Sports network is an incredible opportunity for the Air Races to be exposed to a national television audience,” said Mike Crowell, RARA chief executive officer. “It also provides positive, national exposure for Reno and the northern Nevada community.”

The one-hour special is being produced by JM Associates, an Emmy Award-winning production company and leader in content development for sports and outdoor broadcasts. Footage for the program was shot by JM Associates at the 2015 National Championship Air Races. A trailer for the show can be viewed by going to: http://airrace.org/

“We’ve been producing niche sports programs for over 40 years and when we were invited to see what the National Championship Air Races in Reno, Nev. were all about, it took one quick look to know that this would be a hit with a national audience,” said Mike McKinnis, vice president and executive producer for JM Associates. “Directing our cameras toward extremely compelling characters and fast, high-tech flying machines is a recipe for success.”

Sponsorship of the NBC Sports special was generously provided by the Reno-Sparks Convention & Visitors Authority as the Presenting Sponsor, and the Nevada Commission on Tourism, STIHL, Lewis Air Legends, NASA and the University of Nevada, Reno as the Gold Sponsors.
The RARA board and staff are encouraging the northern Nevada community and Air Races fans everywhere to share the announcement of this news on their social networks to ensure high viewership of the program in March. The Facebook invite can be found at: http://bit.ly/NCARdocevent

“This NBC Sports show is an unbelievable opportunity for the National Championship Air Races to receive national exposure for our event,” said John Agather, chairman of the RARA board of directors. “On behalf of the board, events committee and staff, we are encouraging everyone to spread the word so that people everywhere have the chance to share in the excitement of this great event. With this kind of exposure we’re also sure to see increased opportunities for sponsorship and attendance, ultimately benefitting the National Championship Air Races.”

The 53rd National Championship Air Races will be held September 14-18, 2016. For more information, to volunteer or to purchase tickets go to http://airrace.org.

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About the National Championship Air Races:
Held every September just north of Reno, the National Championship Air Races have become an institution for northern Nevada and aviation enthusiasts from around the world. The 2015 event attracted more than 150,000 spectators and is expected to have generated more than $60 million for the region’s economy. The event features six racing classes, a large display of static aircraft and several military and civil flight demonstrations. For more information on the National Championship Air Races, to obtain media credentials, volunteer or purchase tickets, visit www.airrace.org. Like us on Facebook and follow us on Twitter.

Media Contact:
Valerie Glenn
The Glenn Group
[email protected]