Governor’s Global Tourism Summit in Beautiful Lake Las Vegas
Creating solid business development opportunities within the lucrative international travel market is the focus of the Governor’s Global Tourism Summit, Nov. 16-17, at Hilton Lake Las Vegas. The conference includes the Nevada Marketplace, where Nevada tourism professionals meet one-on-one with more than 40 international travel agents, wholesale partners and airline representatives.
The Marketplace offers a singular opportunity for Nevada’s urban and rural destinations, lodging properties, attractions and others to meet with the world’s leading travel buyers. Among those participating in this year’s Marketplace: Funway Holiday from the United Kingdom, Excite Holidays from Australia, and CVC and Decolar from Brazil.
The Global Tourism Summit is the evolution of the long-running Governor’s Conference on Tourism. This shift recognizes the significance of international tourism, an industry that supports about 1.1 million United States jobs and wages of $29.2 billion, according to the U.S. Travel Association. Each overseas traveler spends about $4,300 when he or she visits the United States, and will stay an average 17 nights, according to U.S. Travel.
“Nevada competes with other states and other countries for a share of the international travel market, and this conference provides opportunities to better understand and access that market,” Lt. Gov. Mark Hutchison said. “The Global Tourism Summit, with its focus on international marketing, also corresponds to Gov. Sandoval’s continued emphasis on global trade.”
Keynote presenters Chris Thompson, president/CEO of Brand USA; Kelly Craighead, director, Office of Travel and Tourism Industries; and David Houle, global futurist and author of “Entering the Shift Age,” will speak about key trends in international travel and ways to create brands that appeal to audiences from diverse international markets. The conference also will include new research from the U.S. Travel Association, market briefs from Travel Nevada’s in-market representative firms and protocol insights.