FY24 Rural Marketing Grant Program Highlights
Fiscal Year 2024 Rural Marketing Grants (RMG) have come to a close and Travel Nevada is excited to share a few of the projects our partners have completed to make a difference in their communities!
- Nevada’s Indian Territory (NIT) is dedicated to promoting authentic Indigenous tourism in Nevada. Through Travel Nevada’s RMG program, continued to enhance their digital platform and website with a high-production video on cultural awareness, a downloadable brochure of all Tribes, Dark Skies, and Powwow Calendar. The territory’s initiatives aim to foster cultural education and responsible tourism among the Nevada Tribes.
- The Lincoln County Authority of Tourism (LCAT) utilized Travel Nevada’s RMG program to focus on rock art and photography, producing guides to help visitors discover locations and confidently explore Lincoln County. Their initiatives included a photography guide in time for the 4th annual photo fest, along with leveraging diverse advertising platforms and social media to maximize outreach and engagement.
- The Laughlin Bullhead Air Show showcased a safe and entertaining celebration of military and civilian aircraft, honoring aviation history and service member sacrifices. They utilized social media analysis, Zencity data, Placier.ai, and Mailchimp to track engagement and keep potential spectators informed and updated throughout the event.
- In October 2023, White Pine County Tourism & Recreation launched a video campaign featuring short 15-30 second reels shared on the @VisitElyNevada Instagram page. The reels boosted their target market outlined in the Destination Development Plan leading to a notable increase in view and interactions.
- Om Namo, a non-profit organization, organized the Buckaroo Traditions Gathering, a three-day event in Winnemucca, NV featuring various equestrian competitions, vendor booths, and evening music performances, and exceeded their projected attendance. Om Namo’s marketing strategies through social media, reached 61,000 people on Facebook and collected significant engagement on TikTok and Instagram, with 28,000 views and 58,493 impressions.
- UC Davis Tahoe Environmental Research Center produced promotional videos for the Tahoe Science Center and Underwater Lake Tahoe, resulting in increased subscription and engagement on Facebook, Instagram, and YouTube. The funding facilitated the creation and distribution of visual media marketing materials and promoted new exhibits through various channels, reinforcing the center’s mission of fostering destination stewardship and environmental education.