Event Sponsorships

IMPROVE quality of life for Nevadans through community-focused tourism development and placemaking/placekeeping efforts to convey authentic experiences that reflect local culture and values; 

INCREASE revenue and job opportunities for rural communities due to increased visitor spend as a result of extended length of stay due to increased bookable product, enhanced tourism assets, and robust destination infrastructure; 

EMPOWER local communities to advocate for and adopt policies and practices to ensure the sustainability of their tourism economy, minimizing negative impacts on environmental and cultural resources through destination care and stewardship strategies and messaging; 

EXPAND state partnerships to benefit Nevada residents through increased capacity, technical expertise, and availability of resources; 

BUILD the adaptive capacity of rural Nevada communities through long-term tourism planning to include hazard mitigation and crisis management strategies, economic diversification, infrastructure improvements, and workforce development; 

FOSTER a welcoming culture towards all residents and visitors by centering accessibility, diversity, equity, and inclusion in infrastructure, marketing, and in-market messaging statewide. 

ESTABLISH an understanding of the ways in which local tourism products and services are fundamental to a vibrant quality of life for all Nevadans, ensuring mutual benefits for visitors and residents; 

ENCOURAGE visitation through positive awareness and perception of Nevada as a globally recognized brand amongst global travel trade professionals and travelers.