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Travel Nevada’s Tourism Means More initiative is a way to educate and demonstrate the value of the tourism industry to key stakeholders. As our research shows, visitation to Nevada’s destinations has both direct and indirect economic impacts that have lasting positive impacts on communities. This dashboard includes key data to illustrate the fiscal impacts and how they benefit each Nevada resident household.

Discover the Facts

$62.3K
Room Tax Collections – 3/8th of 1%
813
Room Inventory
$21.0M
Taxable Sales for Tourism-Related Categories
$61.8M
Visitor Spending
439
Visitor-Generated Employment
$13.0M
Visitor-Generated Income
$5.5M
Visitor-Generated State and Local Tax Revenue
134.3K
State Park Visitation

Origin Markets

  1. Salt Lake City, UT (17.1%)
  2. Reno, NV (11.1%)
  3. Las Vegas, NV (9.9%)
  4. Phoenix, AZ (6.7%)
  5. Boise, ID (5.5%)

Top Places Visited

  1. Prospector Hotel & Gambling Hall
  2. Border Inn Casino
  3. Great Basin National Park
  4. Nevada State Railroad Museum – East Ely
  5. Hotel Nevada & Gambling Hall

*Areas geofenced capture a sample size of devices and are statistically modeled to estimate visitor volumes. Geolocation data is based off the captured sample size of devices within the area geofenced and then statistically modeled to estimate visitor volumes. The data provides insights into behavior patterns of visitors. Estimates are not foot traffic counters. To be picked up in geolocation data, a person must be within the footprint of the area while actively using an application on their mobile device with the geolocation privacy setting turned on. The Datafy data is dynamic and will change from time to time as data providers and regulations shift and as improvements to the geolocation algorithms are made. Please note that the top points of interest identified were filtered to exclude business categories such as national fast‑food chains, grocery stores, and standalone lodging properties. This helps to ensure that the results reflect locations most representative of a visitor’s experience within the destination, rather than capturing potential pass‑through traffic. Additionally, Datafy does not geofence points of interest associated with protected groups, including military facilities, schools, churches, and hospitals. Finally, points of interest that encompass large geographic areas such as state parks, recreation areas, or tribal lands, particularly those intersected by major highways, may capture pass‑through activity.