Travel Nevada’s Tourism Means More initiative is a way to educate and demonstrate the value of the tourism industry to key stakeholders. As our research shows, visitation to Nevada’s destinations has both direct and indirect economic impacts that have lasting positive impacts on communities. This dashboard includes key data to illustrate the fiscal impacts and how they benefit each Nevada resident household.
Discover the Facts
Origin Markets
- Salt Lake City, UT (18.6%)
- Las Vegas, NV (16.5%)
- Reno, NV (9.2%)
- Phoenix, AZ (7.4%)
- Boise, ID (5.2%)
Top Places Visited
- Ely Indian Colony
- Hotel Nevada and Gambling Hall
- Great Basin National Park
- Nevada Northern Railway Museum
- Veterans Memorial Park (Ely, Nevada)
*Origin Market and Top Places Visited data provided by Zartico. Zartico geolocation data represents approximately five percent of visitation volume, so it is a sample size intended to understand visitation behavior trends. Aligned with the U.S. Travel Association, Zartico defines a visitor as someone who travels more than 50 miles from their home location, visits at least one POI, and spends at least 2 hours in the destination. Travel Nevada’s geolocation vendor will be changing beginning February 2025 as such, values shown are subject to change.
