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Travel Nevada’s Tourism Means More initiative is a way to educate and demonstrate the value of the tourism industry to key stakeholders. As our research shows, visitation to Nevada’s destinations has both direct and indirect economic impacts that have lasting positive impacts on communities. This dashboard includes key data to illustrate the fiscal impacts and how they benefit each Nevada resident household.

Discover the Facts

$11K
Room Tax Visitation
178
Room Inventory
$19.8M
Visitor Spending
$9.1M
Taxable Sales for Tourism-Related Categories
128
Visitor-Generated Employment
$3.3M
Visitor-Generated Income
$1.2M
Visitor-Generated State and Local Tax Revenue
81K
State Park Visitation

Origin Markets

  1. Reno, NV (39.4%)
  2. Salt Lake City, UT (9.7%)
  3. Sacramento-Stockton-Modesto, CA (8.8%)
  4. San Francisco-Oakland-San Jose, CA (3.6%)
  5. Boise, ID (3.1%)

Top Places Visited

  1. Rye Patch State Recreation Area
  2. Rochester Ghost Town
  3. Black Rock Desert
  4. Burning Man Festival Grounds
  5. Lover’s Lock Plaza