Travel Nevada’s Tourism Means More initiative is a way to educate and demonstrate the value of the tourism industry to key stakeholders. As our research shows, visitation to Nevada’s destinations has both direct and indirect economic impacts that have lasting positive impacts on communities. This dashboard includes key data to illustrate the fiscal impacts and how they benefit each Nevada resident household.
Discover the Facts
$515K
Room Tax Visitation
2,876
Room Inventory
$653.6M
Visitor Spending
$218.5M
Taxable Sales for Tourism-Related Categories
4,768
Visitor-Generated Employment
$195.4M
Visitor-Generated Income
$93.4M
Visitor-Generated State and Local Tax Revenue
216.4K
State Park Visitation
Origin Markets
- Sacramento-Stockton-Modesto, CA (22.6%)
- San Francisco-Oakland-San Jose, CA (18.2%)
- Los Angeles, CA (10.8%)
- Las Vegas, NV (3.9%)
- Reno, NV (3.0%)
Top Places Visited
- Harrah’s Lake Tahoe
- Harvey’s Lake Tahoe Hotel & Casino
- Heavenly Ski Resort
- Golden Nugget Lake Tahoe
- Bally’s Lake Tahoe