Travel Nevada’s Tourism Means More initiative is a way to educate and demonstrate the value of the tourism industry to key stakeholders. As our research shows, visitation to Nevada’s destinations has both direct and indirect economic impacts that have lasting positive impacts on communities. This dashboard includes key data to illustrate the fiscal impacts and how they benefit each Nevada resident household.
Discover the Facts
$42.9K
Room Tax Visitation
546
Room Inventory
$63.8M
Visitor Spending
$60.6M
Taxable Sales for Tourism-Related Categories
816
Visitor-Generated Employment
$25.1M
Visitor-Generated Income
$7.8M
Visitor-Generated State and Local Tax Revenue
Origin Markets
- Reno, NV (28.9%)
- Sacramento-Stockton-Modesto, CA (10.7%)
- Norfolk-Portsmouth-Newport News, VA (7.4%)
- Salt Lake City, UT (4.2%)
- Los Angeles, CA (4.1%)
Top Places Visited
- Naval Air Station Fallon
- Fallon Indian Reservation
- Sand Mountain Recreation Area
- Churchill County Fairgrounds
- Bonanza Casino/JD Slingers