Nevada’s world-renowned urban centers, mountain resorts, authentic western culture, Native American regions, national and state parks, outdoor adventure and wide-open spaces offer great appeal for international travelers. With non-stop and one-stop connections from many of the world’s most active inbound travel regions and the country’s gateway cities, Nevada is an appealing destination for first-time and seasoned international travelers – which is why 5.8 million international visitors traveled to Nevada in 2019 according to Tourism Economics.

Sales/Media Missions

Each year, Travel Nevada conducts and/or participates in a number of sales and media missions to each of our identified international markets. These missions provide a cost effective way to connect with travel professionals, influencers and the media in target regions. The missions are generally conducted in partnership with the Las Vegas Convention and Visitors Bureau, Brand USA or Visit USA and frequently involve other members of the Nevada tourism industry.

These missions offer an ideal opportunity to showcase several experiences available to individual travelers, groups and journalists writing about the destination, as well as to offer partners opportunities to meet with leading travel agents, tour operators, airlines and the media in key growth markets.

In-Market Representation

In addition to Travel Nevada’s international sales and public relations team–who provide superior customer service and partner connectivity for domestic and international travel professionals and journalists –Travel Nevada currently has in-market representation in five international markets. Sales and marketing efforts are customized for each market and each target audience, as well as in media relations and social media outreach.

With the improvements in visa processing, greater policy support for global tourism marketing on the national and statewide level, continued expansion of Brand USA marketing efforts and an anticipated return of international travelers coming to the U.S., Travel Nevada continues to ensure Nevada is top-of-mind among leisure and business travelers.

Travel Nevada’s International Teams

Click the map or country button to learn more about our in-market international representation:

Australia and New Zealand

“Nevada is such a great state for Aussies and Kiwis.

Aussies and Kiwis are experiential travelers. We don’t want to stop for a photo. We want to explore, discover, touch, climb, and hike. We don’t want to pass by. We want to stop and chat, ask questions, and immerse ourselves in other parts of the world. We don’t want to tick boxes on a travel list. We want to step out of the box and create our own unexpected list.

We come back with stories and experiences we didn’t expect, ones we couldn’t experience at home.

From sudden motorcycle rallies at old saloons… to staying in a haunted 1900s hotel in the middle of the desert… to wandering through ghost towns… to attempting to finish a Monster Burger while Top Gun fighter planes fly over…. to riding electric bicycles around stunning Red Rock Canyon just 45 minutes from Las Vegas…

Nevada offers so many unique stories we can’t wait to share when we get back home.”

-Corey Marshall, CTP

Canuckiwi, Australia & New Zealand

Travel Nevada added Australia to its international markets in 2012. Australia is a holistically ideal market for Nevada and has especially great potential for rural Nevada. Travel Nevada is represented in Australia and New Zealand by Canuckiwi.
Connect with the Nevada Down Under Facebook page.


“We are excited to show Canadians that Nevada is open to visitors and offers home-town comfort, historical sites, breathtaking national parks, and the entertainment hub; Las Vegas.

With the wide array of endless experiences, the State of Nevada not only offers bright, star-studded skies but the exuberant lights of the Las Vegas Strip; an experience like no other and a proven desire for Canadians alike.

But Nevada isn’t only about experiencing activities, it’s about the feeling you get while visiting. It’s the feeling of disconnecting and going offline, or as we like to say, “unfenced.”

We invite Canadians to let loose and get #Unfenced in Nevada!”

-Karly Melo, PR Manager

Reach Global Marketing, LTD

Travel Nevada is represented in Canada by Reach Global Marketing LTD.

Germany, Switzerland, Austria

“Nevada is full of exciting contrasts: the rugged northwest offers an authentic cowboy experience, the west showcases the largest mountain lake in the US – Lake Tahoe – and the south offers endless silence in the desert. Lonely streets, ghost towns and wild horses make the state so unique.”

-Angela Mittermair, Trade Specialist

Aviareps, Germany

Germany is a legacy market for Nevada, as German travelers historically relish Nevada’s great outdoors, national parks and touring opportunities. Travel Nevada is represented in German Speaking Europe (Germany, Austria, Switzerland) market by Aviareps.
Visit Travel Nevada Germany at and on Facebook.

Latin America

“Latin Americans love the variety of activities you can find in Nevada. From gambling and luxurious experiences to the rustic high-end adventure destinations around the state, Nevada is one of the most exciting states.

Mexican travelers are attracted to the casinos and exclusive shows, but having the nature, culture and non-traditional activities surrounding such main attractions feels really different and makes the experience completely unique.”

-Joaquin Baena, Account Manager


Nevada was represented in Mexico for more than a decade which led to a sustained increase in awareness and travel to destinations across the state. In 2017, Travel Nevada expanded its reach to include all of Latin America. Travel Nevada is represented in Latin America by Global Marketing and Sales (GMS).

Visit Travel Nevada Latin America online at and on Facebook.

United Kingdom

“With the open road and its vast, contrasting landscapes, Nevada provides UK travelers a sense of freedom, of adventure… digital detox.

To a traveler from the UK, Nevada feels unknown, unexpected, off the beaten track.

A world of extremes—from soaring man-made heights to natural highs on mountain tops and freshwater lakes… the bright lights of Vegas and Reno to stargazing in Great Basin National Park—Nevada’s variety of activities and experiences UK travelers find unique and unforgettable.”

-Alex Perez, Account Manager

Hills Balfour, UK

The UK is a legacy market for Nevada with in-market representation for more than a decade. Travel Nevada is represented in the United Kingdom by Hills Balfour