Nevada’s world-renowned urban centers, mountain resorts, authentic western culture, Native American regions, national and state parks, outdoor adventure and wide-open spaces offer great appeal for international travelers.   With non-stop and one-stop connections from many of the world’s most active inbound travel regions and the country’s gateway cities, Nevada is an appealing destination for first-time and seasoned international travelers – which is why over six million international visitors traveled to Nevada in 2018 according to Tourism Economics.

Sales/Media Missions

Each year, Travel Nevada conducts and/or participates in a number of sales and media missions to each of our identified international markets. These missions provide a cost effective way to connect with travel professionals, influencers and the media in target regions. The missions are generally conducted in partnership with the Las Vegas Convention and Visitors Bureau, Brand USA or Visit USA and frequently involve other members of the Nevada tourism industry.

These missions offer an ideal opportunity to showcase several experiences available to individual travelers, groups and journalists writing about the destination, as well as to offer partners opportunities to meet with leading travel agents, tour operators, airlines and the media in key growth markets.

In-Market Representation

In addition to Travel Nevada’s international sales and public relations team–who provide superior customer service and partner connectivity for domestic and international travel professionals and journalists –Travel Nevada currently has in-market representation in 10 international markets. Sales and marketing efforts are customized for each market and each target audience, as well as in media relations and social media outreach.

With the improvements in visa processing, greater policy support for global tourism marketing on the national and statewide level, continued expansion of Brand USA marketing efforts and an anticipated explosion in international travelers coming to the U.S., Travel Nevada continues to ensure Nevada is top-of-mind among leisure and business travelers.

Travel Nevada’s International Teams

Click the map or country button to learn more about our in-market international representation:

Australia and New Zealand

“Nevada is such a great state for Aussies and Kiwis.

Aussies and Kiwis are experiential travelers. We don’t want to stop for a photo. We want to explore, discover, touch, climb, and hike. We don’t want to pass by. We want to stop and chat, ask questions, and immerse ourselves in other parts of the world. We don’t want to tick boxes on a travel list. We want to step out of the box and create our own unexpected list.

We come back with stories and experiences we didn’t expect, ones we couldn’t experience at home.

From sudden motorcycle rallies at old saloons… to staying in a haunted 1900s hotel in the middle of the desert… to wandering through ghost towns… to attempting to finish a Monster Burger while Top Gun fighter planes fly over…. to riding electric bicycles around stunning Red Rock Canyon just 45 minutes from Las Vegas…

Nevada offers so many unique stories we can’t wait to share when we get back home.”

-Corey Marshall, CTP

Canuckiwi, Australia & New Zealand

Travel Nevada added Australia to its international markets in 2012. Australia is a holistically ideal market for Nevada and has especially great potential for rural Nevada. Travel Nevada is represented in Australia and New Zealand by Canuckiwi.
Connect with the Nevada Down Under Facebook page.


“We are excited to show Canadians that Nevada is open to visitors and offers home-town comfort, historical sites, breathtaking national parks, and the entertainment hub; Las Vegas.

With the wide array of endless experiences, the State of Nevada not only offers bright, star-studded skies but the exuberant lights of the Las Vegas Strip; an experience like no other and a proven desire for Canadians alike.

But Nevada isn’t only about experiencing activities, it’s about the feeling you get while visiting. It’s the feeling of disconnecting and going offline, or as we like to say, “unfenced.”

We invite Canadians to let loose and get #Unfenced in Nevada!”

-Karly Melo, PR Manager

Reach Global Marketing, LTD

Travel Nevada is represented in Canada by Reach Global Marketing LTD. Visit Travel Nevada’s Canada-facing website at


“Chinese citizens are having increasing consumer power and nowadays, as travelers, are seeking uniqueness they cannot find in China. As a relatively unexplored destination, Chinese travelers – especially the FIT travelers in first-tier cities – fall in love with Nevada’s different beauty of nature and rich tourism resources. They are seeking various experiences rather than just a one-time visit.

Nevada’s Native American cultures, the vast state and national parks, the wild cowboy events, the long driving routes and special experiences like Burning Man encourage Chinese travelers to come to Nevada continuously.

With the rising population of Millenia travelers, social media has become essential to promoting Nevada.”

-Zhenzhen Tan, Public Relations

East-West Group, China

In FY2016, Travel Nevada restructured its China sales and marketing effort, partnering with East West Marketing to promote Nevada to the Chinese FIT (Free Independent Traveler) and MICE (Meetings, Incentives, Conventions, Exhibitions) traveler.


“France is a high-potential market for Nevada. Cars are their preferred means of discovering a place as unique and beautiful as Nevada. Diversity and authenticity are key: the French love nature, open roads, people, and off-the-beaten-track experiences.”

-Morgane Vincent, Account Manager


Travel Nevada’s representation in France began in 2012. France is a tremendous growth market for Nevada with travelers seeking outdoor adventure, shopping, dining and city escapes. Travel Nevada’s representation in France is via AviaReps S.A.R.L.

Visit Travel Nevada France on the web at and connect on Facebook at

Germany, Switzerland, Austria

“Nevada is full of exciting contrasts: the rugged northwest offers an authentic cowboy experience, the west showcases the largest mountain lake in the US – Lake Tahoe – and the south offers endless silence in the desert. Lonely streets, ghost towns and wild horses make the state so unique.

-Patrizia Walaschek, PR Manager

Aviareps, Germany

Germany is a legacy market for Nevada, as German travelers historically relish Nevada’s great outdoors, national parks and touring opportunities. Travel Nevada has a strong presence at the ITB show held in Berlin each year with both sales and public relations at the show, promoting Nevada. Travel Nevada is represented in German Speaking Europe (Germany, Austria, Switzerland) market by Aviareps.
Visit Travel Nevada Germany at and on Facebook.


“The experiential Indian tourist is most coveted. Every country is clamoring for a share of the Indian outbound pie, a major share of which comprises young, tech-savvy travelers with increasing disposable income. One of the fastest growing outbound tourism markets in the world, Indians account for nearly 25 million trips abroad each year. While on holiday, Indians love to splurge, little wonder then that they spent around US$1.6 bn on outbound travel in Q1 of 2019.

A perfect refuge for the discerning Indian traveler, Nevada has something for everyone. Indians would love to explore the bright lights at Neon Museum and hiking trails at Cathedral Gorge State Park as well as the belly-bursting buffets and hot springs of Spencer.”

San Jeet, Managing Director

Buzz Travel Marketing, India

Travel Nevada is represented in India by Buzz Travel Marketing.

Follow Travel Nevada India on Facebook:

Latin America

“Latin Americans love the variety of activities you can find in Nevada. From gambling and luxurious experiences to the rustic high-end adventure destinations around the state, Nevada is one of the most exciting states.

Mexican travelers are attracted to the casinos and exclusive shows, but having the nature, culture and non-traditional activities surrounding such main attractions feels really different and makes the experience completely unique.”

-Joaquin Baena, Account Manager


Nevada was represented in Mexico for more than a decade which led to a sustained increase in awareness and travel to destinations across the state. In 2017, Travel Nevada expanded its reach to include all of Latin America. Travel Nevada is represented in Latin America by Global Marketing and Sales (GMS).

Visit Travel Nevada Mexico online at and on Facebook at

United Kingdom

“With the open road and its vast, contrasting landscapes, Nevada provides UK travelers a sense of freedom, of adventure… digital detox.

To a traveler from the UK, Nevada feels unknown, unexpected, off the beaten track.

A world of extremes—from soaring man-made heights to natural highs on mountain tops and freshwater lakes… the bright lights of Vegas and Reno to stargazing in Great Basin National Park—Nevada’s variety of activities and experiences UK travelers find unique and unforgettable.”

-Alex Perez, Account Manager

Hills Balfour, UK

The UK is a legacy market for Nevada with in-market representation for more than a decade. Travel Nevada is represented in the United Kingdom by Hills Balfour

Visit Travel Nevada UK online.


“As many Japanese live in bustling cities, when traveling they prefer to get away from it all, and Nevada offers an openness that is a great contrast to the daily grind.

Nevada’s expansive and beautiful deserts are especially loved by Japanese people, their like of which cannot be found in Japan, and they enjoy taking photos of the raw beauty.

Of course, Japanese people also enjoy visiting Las Vegas for its vibrant casinos, exciting entertainment, and world-class cuisine. Las Vegas is also the gateway to the Grand Circle for Japanese travelers, offering them an ideal combination of an escape to the natural world and a taste of American entertainment.”

-Nicole Marchetti, Account Coordinator


Travel Nevada’s representation in Japan began in 2019. Travel Nevada’s representation in Japan is through AVIAREPS

South Korea

“The latest travel trend in Korea is “Transformational Travel,” which means traveling in order to stretch one’s horizons and to learn new ways of living based on the experience of other cultures. Koreans are enthusiastic for authentic experiences on a deeper, more personal level.

Nevada provides a huge range of authentic experiences and is also abundant with not only natural and historic sites but also modern city cultures. Nevada is an undiscovered destination for Koreans in terms of its artistic culture, festivals and outdoor activities. Nevada is definitely a destination that allows Koreans to be inspired and bring home what they have seen and learned to transform their lives.”

-Darren Kang, Account Manager

AVIAREPS, South Korea

Travel Nevada’s representation in South Korea is through AVIAREPS Korea.