Welcome to the 83rd session of the Nevada Legislature!

We are the Division of Tourism (Travel Nevada), and we operate within the Department of Tourism and Cultural Affairs to help achieve the priority of a vibrant and sustainable economy. In addition to managing the state’s tourism efforts, Travel Nevada provides communities and businesses with development resources, training, and grant assistance that help bolster local economic bases and diversify regional economies. We also produce Nevada Magazine & Visitor Guide, a publication that provides travel inspiration through its articles and photography.

With a presence statewide, Travel Nevada is focused on creating a fulfilling quality of life for all Nevadans. As our research shows, travelers who visit Nevada leave with a deeper understanding of our western heritage, knowledge of the state’s abundant outdoor recreation opportunities, and a renewed appreciation for wide open landscapes. And while those travelers leave with a promise to return, the state benefits with increased tax generation, job creation and retention, infrastructure investment, and more opportunity for residents.

Rafael Villanueva
Rafael Villanueva
CEO, Travel Nevada
Print Statewide Information
Discover the Facts
Total Clark County Impacts
$75.3B
Spending
372,757
Employment
$20.7B
Income
Direct Clark County Impacts
$49.7B
Spending
248,692
Employment
$13.8B
Income
Partner Testimonials
"There are nine National Wildlife Refuges in Nevada that are managed by the U.S. Fish and Wildlife Service in collaboration and coordination with numerous state and local partners: Sheldon, Anaho Island, Fallon, Stillwater, Ruby Lake, Ash Meadows, Desert, Moapa Valley, and Pahranagat. National Wildlife Refuge System lands and waters serve [...]"
"There are nine National Wildlife Refuges in Nevada that are managed by the U.S. Fish and Wildlife Service in collaboration and coordination with numerous state and local partners: Sheldon, Anaho Island, Fallon, Stillwater, Ruby Lake, Ash Meadows, Desert, Moapa Valley, and Pahranagat. National Wildlife Refuge System lands and waters serve a purpose distinct from that of other U.S. public lands: Wildlife conservation drives everything on national wildlife refuges, from the purposes for which each refuge was established, to the recreational activities offered, to the resource management tools used.

The national wildlife refuges in Nevada are special places for wildlife and people. They provide important habitat for hundreds of plant and animal species, attract hundreds of thousands of visitors every year, and provide recreation opportunities that include hunting, fishing, wildlife viewing, photography, and education, as well as associated activities such as hiking, backpacking, boating, and camping. All these recreational activities support the outdoor recreation-based tourism economy in Nevada, especially in the small rural communities near the refuges. In fiscal year 2019, recreational spending by 61 million visitors to national wildlife refuges helped generate over $3 billion in economic activity and support 41,000 jobs."
Kevin DesRoberts
US Fish and Wildlife Service—Desert National Wildlife Refuge Complex, Cowboy Country
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Visitor Profile

Visitors to the Las Vegas Territory spend about $853 per overnight visitor, rate their trip to Nevada highly (4.3 on a 5-point scale in 2023), and have a high likelihood of returning to Nevada in the next two years (4.1 on a 5-point scale in 2023).

Nevada Territories
Tourism in Your District
Duck Creek RV Park & Resort Las Vegas KOA Journey at Sam's Town Arizona Charlie's Boulder Stallion Mountain Golf Club Clark County Wetlands Park Las Vegas National Golf Club Thomas & Mack Center Boulder Station The Boulevard Mall
Tourism Means More
Print Tourism Means More Statistics
Travel Nevada Annual Report FY24
Travel Nevada Strategic Plan FY25
Grant-funded Projects in Your District

Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs.

  • The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.5 million per year to rural partners for a variety of marketing projects.
  • The 3D (Destination Development Design) Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Now in its third round, each awarded destination project goes through a strategic planning process and will share $1 million to execute their plans at the completion of the process.

FY25 Rural Marketing Grants

Your district lies in the Las Vegas Territory. Below is a list of some of the projects that have been funded as part of the grant programs:

  • A $149,949 award was granted to the Las Vegas Territory (LVT) to support marketing efforts that promote tourism in destinations beyond Las Vegas. LVT will grow awareness through sales missions, familiarization (FAM) tours, advertising with SEO optimization, and events. The grant also includes funding for a training program that will educate travel professionals on how to book vacations in rural southern Nevada destinations.

  • A $59,200 award was granted to the Boulder City Chamber of Commerce to enhance tourism initiatives with a goal to increase overnight stays and spending and raise awareness of outdoor recreation opportunities.

  • A $15,000 award was granted to Visit Pahrump to leverage digital marketing strategies to promote Pahrump as a preferred destination for adventure tourism, special events, and winery tours as well as experiences to enhance the destination’s reputation.

  • Statewide

    A $61,600 award was granted to Nevada’s Indian Territory to strengthen cultural awareness and identity through an eco-cultural tourism project, while being environmentally responsible and inclusive of the Great Basin Indigenous People and providing economic development opportunities.

  • A $20,000 award was granted to the Reno-Sparks Indian Colony (RSIC) to implement a marketing plan to increase tourism within Washoe County and bring recognition of the culturally enriched history of the Washoe, Paiute, and Shoshone Tribal Nations that celebrate and support history, arts, culture, and traditions, reaching larger populations to attend events hosted by RSIC.

  • A $4,272 award was granted to The Buckaroo Traditions Gathering event in Winnemucca to promote the celebration of Nevada’s Buckaroo heritage. This event will partner with the Moving Forward Powwow event in Fallon to honor Native American culture. They will boost tourism and attract visitors by showcasing their diverse traditions in different regions, fostering economic growth and community cohesion statewide.

  • 3D Projects in your District

    Clark County/Las Vegas Territory – Boulder City Chamber of Commerce was awarded $368,650 to begin implementing their 10-year destination plan that will position Boulder City as a hub-and-spoke destination for visitors to the region to interact with Boulder City’s charming downtown, rich history and heritage and immersive outdoor experiences. The plan is eco-tourism focused and will leverage Travel Nevada’s Adventure Center to unify diverse assets and product offerings with the potential to attract more outfitters to the region.