In 2023, jobs sustained by visitor activity amounted to about one in every five jobs in the state.
Visitors in 2023 contributed a total of $83.7 billion in economic impact in 2023 including secondary impacts. This is an increase of 11.2% from the prior year.
The value of all visitor-associated goods and services produced in Nevada in 2023 reached nearly $37 billion, which equates to about 15.5% of Nevada’s economy.
Spending on outdoor recreation reached over $1.7 billion in 2023. Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4.3 million visitors.
Each household in Nevada would need to be taxed an additional $5,161 to replace the visitor-generated taxes received by Nevada state and local governments in FY 2023.
The $23.6 billion in total income generated by tourism is the equivalent of $20,316 for every household in Nevada.
Room tax collections set a record in 2023 reaching over $32 million.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2023, over 52 million travelers visited Nevada.
Tourism in Nevada generated $12.5 billion in tax revenue in fiscal year 2023, and $6 billion accruing to state and local governments.
The $6 billion in state and local taxes generated by tourism in fiscal year 2023 could support the equivalent of 102,750 school teachers.
The $55.2 billion in visitor spending in 2023 means that more than $151 million was spent every day by visitors in Nevada.
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs.
- The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.5 million per year to rural partners for a variety of marketing projects.
- The 3D (Destination Development Design) Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Now in its third round, each awarded destination project goes through a strategic planning process and will share $1 million to execute their plans at the completion of the process.
Your district lies in the Reno-Tahoe Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
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Your district lies in the Reno-Tahoe Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
A $163,500 award was granted to the Reno-Tahoe Territory (RTT) to fulfill the territory’s ongoing efforts included in their strategic plan that includes public relations, sales, and data platform subscription components.
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A $58,655 award was granted to the Carson Valley Visitors Authority to develop a marketing plan that includes investment in an influencer program for the development of fresh content.
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A $50,500 award was granted to the Virginia City Tourism Commission to develop a marketing plan that will promote and educate the public on the town’s architectural diversity, artistic nature, and cultural influence, ultimately supporting the historic preservation of the town.
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A $43,607 award was granted to Visit Carson City to develop cooperative opportunities, attend travel trade events to promote Carson City, and grow their media and marketing assets to showcase their destination.
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A $13,375 award was granted to the Nevada Commission for the Reconstruction of the V&T Railway for a website redesign. The process will include collaboration with nearby communities to expand the website’s content and attract new visitors.
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A $5,000 award was granted to the City of Carson City to fund the promotion of the Carson City Murals and Music Festival. This event fosters community engagement and boosts tourism and partnerships, stimulating economic growth and cultural exchange as the city showcases vibrant murals and live music.
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A $2,500 award was granted to the Brewery Arts Center to develop a marketing plan for the annual Mark Twain Days festival in Carson City. Strategically placed digital ads that celebrate the literary arts will reach potential visitors, leading to a boost in attendance at the event.
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Statewide
A $61,600 award was granted to Nevada’s Indian Territory to strengthen cultural awareness and identity through an eco-cultural tourism project, while being environmentally responsible and inclusive of the Great Basin Indigenous People and providing economic development opportunities.
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A $20,000 award was granted to the Reno-Sparks Indian Colony (RSIC) to implement a marketing plan to increase tourism within Washoe County and bring recognition of the culturally enriched history of the Washoe, Paiute, and Shoshone Tribal Nations that celebrate and support history, arts, culture, and traditions, reaching larger populations to attend events hosted by RSIC.
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A $4,272 award was granted to The Buckaroo Traditions Gathering event in Winnemucca to promote the celebration of Nevada’s Buckaroo heritage. This event will partner with the Moving Forward Powwow event in Fallon to honor Native American culture. They will boost tourism and attract visitors by showcasing their diverse traditions in different regions, fostering economic growth and community cohesion statewide.
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Upcoming 3D Projects in your District
Carson City/Reno Tahoe Territory – The tourism authorities of Carson City, Carson Valley, and Virginia City were awarded $631,350 to establish a Cultural Corridor connecting the region’s arts and culture assets while leveraging existing history and heritage to build a reputation as a must-see attraction for arts and heritage travelers. This will improve visibility for arts and culture attractions and create opportunities to improve economic opportunities for artisans, improve quality of life for residents, and connect local artisans with visitors.