In 2021, tourism-supported jobs accounted for 19.3% of all jobs in the state.
Visitors and tourism businesses spent $39.4 billion in Nevada in 2021. This supported a total of $23.2 billion in business sales when indirect and induced impacts are considered.
The value of all visitor-associated goods and services produced in Nevada in 2021 stood at $27.7 billion, an increase of 26% over the prior year.
Spending on outdoor recreation reached over $1 billion in 2021. In 2021, Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4 million visitors.
In 2021, visitor spending in Nevada’s 15 rural counties increased from pre-pandemic levels by about 2.8%. In 2021, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 17.7%.
The $17.9 billion in total income generated by tourism is the equivalent of $15,800 for every household in Nevada.
Room tax collections set a record in FY21 reaching nearly $26.7 million, eclipsing pre-pandemic levels by 6.3%.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2021, more than 43 million travelers visited Nevada.
Tourism in Nevada generated $10 billion in tax revenue in fiscal year 2021, with over $4.4 billion accruing to state and local governments.
The $4.4 billion in state and local taxes generated by tourism in fiscal year 2021 could support the equivalent of 79,100 school teachers.
The $39.4 billion in visitor spending in 2021 means that nearly $108 million dollars was spent every day by visitors in Nevada.
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs. The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.4 million per year to rural partners for a variety of marketing projects. The 3D Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Six projects were recently chosen to go through a strategic planning process and will share $2 million to execute their plans at the completion of the process.
Your district lies in the Reno-Tahoe Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
The Comstock Foundation for History & Culture was awarded $12,000 to produce promotional videos for distribution on TV and radio in northern Nevada and northeastern California. (Virginia City)
The Virginia City Tourism Commission received a $12,500 grant to create a promotional video featuring local musicians. The video will document artists as they work to create a song that ultimately will become the new music track for future advertising.
A $41,250 award was granted to Carson City Culture & Tourism Authority to execute multiple marketing and advertising efforts to support its first full-scale marketing campaign to drive larger awareness of Carson City.
Carson Valley Visitors Authority was awarded a combined $26,625 to extend and expand an existing campaign, to create additional video and photography asserts, and specifically target road trip enthusiasts through social media, retargeting ads, and call-to-action ads.
An award of $6,750 was extended to Main Street Gardnerville to rebuild their website to better serve its business members and visitors.
Reno-Tahoe Territory received a grant of $6,000 to sponsor the GoWest Summit held in Reno in February 2022. Nearly 100 qualified buyers and media were hosted to showcase area attractions.
A $15,608 award was granted to the Nevada Indian Territory to strengthen cultural awareness and identity; implement a sustainable marketing plan; create economic development opportunities that are inclusive of 28 Nevada Tribes; and to sponsor numerous Nevada powwows and cultural events.
Upcoming 3D Projects in your District
Carson City/Reno Tahoe Territory – Visit Carson City: The tourism authorities of Carson City, Carson Valley, and Virginia City have come together to create a plan that will establish a cultural corridor connecting the three communities. This will improve visibility for arts and culture attractions and create opportunities to connect local artisans with visitors.
Nevada’s Indian Territory (Statewide) – As part of this plan, Nevada’s Indian Territory will develop statewide eco-cultural tourism assets that focus on environmental stewardship and cultural aspects of the Great Basin Indigenous People. In addition, the group will work to establish itineraries and tours representative of Great Basin Tribes.