Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs. The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.4 million per year to rural partners for a variety of marketing projects. The 3D Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Six projects were recently chosen to go through a strategic planning process and will share $2 million to execute their plans at the completion of the process.
Your district lies in the Cowboy Country Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
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A $25,490 award was granted to the town of Jackpot to rebuild its website. Grant applicants stated that the website project is the foundation of a comprehensive marketing effort to promote Jackpot as an ecotourism and outdoor recreation destination.
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The City of West Wendover was awarded $5,000 to promote the 2022 Salty & Stupid Cycling Events. These events target adventure travelers and cycling enthusiasts and have grown over the past two years into a two-day event with nearly 450 cyclists.
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A $6,150 grant was awarded to the Marzen House Museum in Lovelock to create brochures outlining revitalization projects at the museum. Digital versions of the brochure will be placed on the Marzen House website and Facebook page.
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The Winnemucca Convention & Visitors Authority received a grant for $8,500 to market the Ranch Hand Rodeo.
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An $84,500 award was granted to Cowboy Country Territory to support marketing efforts; advertising on social media and Expedia; and support upcoming sales missions and conferences, with an overall goal to increase overnight stays.
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Friends of Black Rock High Rock received a $12,000 grant to promote a short film about the Black Rock National Conservation Area on social media. The film, already produced, educates potential visitors about the beauty of and recreational opportunities in the Black Rock Desert, as well as the need to use this resource wisely.
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A $15,608 award was granted to the Nevada Indian Territory to strengthen cultural awareness and identity; implement a sustainable marketing plan; create economic development opportunities that are inclusive of 28 Nevada Tribes; and to sponsor numerous Nevada powwows and cultural events.
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3D Projects in your District
Washoe County/Cowboy Country Territory – Friends of Black Rock High Rock: The goal of this plan will be to create heritage tourism assets that lean into the area’s unique and colorful history. The plan will focus on improving the quality of life for both visitors and residents and relies on strong partnerships with key organizations.