Attracting tourists is crucial to the success of small businesses within our rural communities. We achieve this by promoting not only the cities themselves and highlighting their iconic histories, but also the nearby attractions and activities that accentuate every guest's visit.
From state parks to wildlife refuges, and iconic ghost towns to open desert terrain and ATV trails, our region thrives on experiences that visitors won't find elsewhere.
Legendary tales of our Wild West origins, haunted hotels and schools, proximity to mysterious Area 51, and eclectic outdoor open-air art installations are all part of the territory's unique allure, and our rural communities benefit and depend on the travelers who come through their town.
Tourism is absolutely essential to the economic health of every township within Nevada Silver Trails. "
In 2021, tourism-supported jobs accounted for 19.3% of all jobs in the state.
Visitors and tourism businesses spent $39.4 billion in Nevada in 2021. This supported a total of $23.2 billion in business sales when indirect and induced impacts are considered.
The value of all visitor-associated goods and services produced in Nevada in 2021 stood at $27.7 billion, an increase of 26% over the prior year.
Spending on outdoor recreation reached over $1 billion in 2021. In 2021, Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4 million visitors.
In 2021, visitor spending in Nevada’s 15 rural counties increased from pre-pandemic levels by about 2.8%. In 2021, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 17.7%.
The $17.9 billion in total income generated by tourism is the equivalent of $15,800 for every household in Nevada.
Room tax collections set a record in FY21 reaching nearly $26.7 million, eclipsing pre-pandemic levels by 6.3%.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2021, more than 43 million travelers visited Nevada.
Tourism in Nevada generated $10 billion in tax revenue in fiscal year 2021, with over $4.4 billion accruing to state and local governments.
The $4.4 billion in state and local taxes generated by tourism in fiscal year 2021 could support the equivalent of 79,100 school teachers.
The $39.4 billion in visitor spending in 2021 means that nearly $108 million dollars was spent every day by visitors in Nevada.
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs. The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.4 million per year to rural partners for a variety of marketing projects. The 3D Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Six projects were recently chosen to go through a strategic planning process and will share $2 million to execute their plans at the completion of the process.
Your district lies in the Nevada Silver Trails Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
The Beatty Chamber of Commerce was granted $7,315 for radio advertising. Beatty will promote itself as a great place for a weekend getaway on three radio stations with listeners within a day’s drive of the small community.
Nevada Silver Trails received a $15,080 grant for a print and online ad campaign that will run through fiscal year 2022 in Desert Companion Magazine. Attractions and landscapes in central Nevada communities will be showcased in this promotion.
The Town of Pahrump was awarded $19,875 to expose Nevada and California markets to the town and outlying areas of the state. The grant includes advertising in target publications as well as digitally at sporting events in the Los Angeles and Las Vegas markets.
A $55,267 award was granted to the Lincoln Communities Action Team, INC. (LCAT) to promote and market tourism in all parts of the county; refresh and rebrand LCAT as well as their visitor guide; boost social media efforts; and expand their presence.
A combined award of $19,750 was granted to the Town of Pioche for outdoor billboards, digital marketing, and social media exposure.
Mineral County received $10,000 to promote the outdoor recreation opportunities in the area on television in the Reno market.
A $15,608 award was granted to the Nevada Indian Territory to strengthen cultural awareness and identity; implement a sustainable marketing plan; create economic development opportunities that are inclusive of 28 Nevada Tribes; and to sponsor numerous Nevada powwows and cultural events.
Upcoming 3D Projects in your District
Lincoln County/Nevada Silver Trails Territory – Lincoln County Authority of Tourism: This group plans to leverage tourism to contribute to economic sustainability by developing an ongoing management plan. By increasing community support, they seek to capitalize on existing assets and enhance and expand tourism services, amenities, and wayfinding.
Nevada’s Indian Territory (Statewide) – As part of this plan, Nevada’s Indian Territory will develop statewide eco-cultural tourism assets that focus on environmental stewardship and cultural aspects of the Great Basin Indigenous People. In addition, the group will work to establish itineraries and tours representative of Great Basin Tribes.