In 2021, tourism-supported jobs accounted for 19.3% of all jobs in the state.
Visitors and tourism businesses spent $39.4 billion in Nevada in 2021. This supported a total of $23.2 billion in business sales when indirect and induced impacts are considered.
The value of all visitor-associated goods and services produced in Nevada in 2021 stood at $27.7 billion, an increase of 26% over the prior year.
Spending on outdoor recreation reached over $1 billion in 2021. In 2021, Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4 million visitors.
In 2021, visitor spending in Nevada’s 15 rural counties increased from pre-pandemic levels by about 2.8%. In 2021, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 17.7%.
The $17.9 billion in total income generated by tourism is the equivalent of $15,800 for every household in Nevada.
Room tax collections set a record in FY21 reaching nearly $26.7 million, eclipsing pre-pandemic levels by 6.3%.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2021, more than 43 million travelers visited Nevada.
Tourism in Nevada generated $10 billion in tax revenue in fiscal year 2021, with over $4.4 billion accruing to state and local governments.
The $4.4 billion in state and local taxes generated by tourism in fiscal year 2021 could support the equivalent of 79,100 school teachers.
The $39.4 billion in visitor spending in 2021 means that nearly $108 million dollars was spent every day by visitors in Nevada.
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs. The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.4 million per year to rural partners for a variety of marketing projects. The 3D Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Six projects were recently chosen to go through a strategic planning process and will share $2 million to execute their plans at the completion of the process.
Your district lies in the Las Vegas Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
The city of Mesquite received an $8,000 grant to promote itself on travel websites Trip Advisor and Yelp, as well as on billboards.
The Moapa Valley Revitalization Project, a nonprofit organization seeking to develop tourism, community resources and the local economy, received a combined $19,000 in awards for marketing materials, including ads, social media promotions, and visitor guide distribution.
An $11,844 grant was awarded to Las Vegas Territory to participate in consumer travel shows in the Dallas/Ft. Worth area and the San Francisco Bay.
The Boulder City Chamber of Commerce was awarded $38,375 to fulfill a full-scale marketing and advertising strategy that will inspire visitation to Boulder City and Southern Nevada.
A $40,132 award was granted to the Laughlin Tourism Commission to support the inaugural Laughlin Bullhead Airshow in April 2023 to celebrate United States Aviation Heritage and History. This one-day aviation extravaganza will introduce a new visitor demographic; establish a signature, self-sustaining annual event; and position Laughlin, NV as a military and family-friendly destination.
A $15,608 award was granted to the Nevada Indian Territory to strengthen cultural awareness and identity; implement a sustainable marketing plan; create economic development opportunities that are inclusive of 28 Nevada Tribes; and to sponsor numerous Nevada powwows and cultural events.
Upcoming 3D Projects in your District
Clark County/Las Vegas Territory – Boulder City Chamber of Commerce – Boulder City will work to position itself as a hub-and-spoke destination for visitors from Las Vegas to the region to participate in educational activities and outdoor experiences via the planned Adventure Center. The plan will be eco-tourism focused and will provide an opportunity to unify diverse assets and product offerings with the potential to attract more outfitters to the region.
Nevada’s Indian Territory (Statewide) – As part of this plan, Nevada’s Indian Territory will develop statewide eco-cultural tourism assets that focus on environmental stewardship and cultural aspects of the Great Basin Indigenous People. In addition, the group will work to establish itineraries and tours representative of Great Basin Tribes.