Welcome to the 83rd session of the Nevada Legislature!

We are the Division of Tourism (Travel Nevada), and we operate within the Department of Tourism and Cultural Affairs to help achieve the priority of a vibrant and sustainable economy. In addition to managing the state’s tourism efforts, Travel Nevada provides communities and businesses with development resources, training, and grant assistance that help bolster local economic bases and diversify regional economies. We also produce Nevada Magazine & Visitor Guide, a publication that provides travel inspiration through its articles and photography.

With a presence statewide, Travel Nevada is focused on creating a fulfilling quality of life for all Nevadans. As our research shows, travelers who visit Nevada leave with a deeper understanding of our western heritage, knowledge of the state’s abundant outdoor recreation opportunities, and a renewed appreciation for wide open landscapes. And while those travelers leave with a promise to return, the state benefits with increased tax generation, job creation and retention, infrastructure investment, and more opportunity for residents.

Rafael Villanueva
Rafael Villanueva
CEO, Travel Nevada
Print Statewide Information
Discover the Facts
Total Clark County Impacts
$75.3B
Spending
372,757
Employment
$20.7B
Income
Direct Clark County Impacts
$49.7B
Spending
248,692
Employment
$13.8B
Income
Partner Testimonials
"The Las Vegas Convention and Visitors Authority promotes Las Vegas as the premiere destination for leisure and business travel. We make investments that drive visitation, improve access in and around the destination and create incredible experiences for our millions of visitors each year. We appreciate all you do to support [...]"
"The Las Vegas Convention and Visitors Authority promotes Las Vegas as the premiere destination for leisure and business travel. We make investments that drive visitation, improve access in and around the destination and create incredible experiences for our millions of visitors each year. We appreciate all you do to support our tourism industry"
Steve Hill
Steve Hill
CEO, Las Vegas Convention and Visitors Authority, Las Vegas
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"Boulder City, Nevada, is not just a charming, historic town—it is a cornerstone of our state's tourism economy. As the gateway to two of Nevada’s most iconic landmarks, Hoover Dam and Lake Mead, Boulder City plays a vital role in attracting millions of visitors annually from around the world. Tourists [...]"
"Boulder City, Nevada, is not just a charming, historic town—it is a cornerstone of our state's tourism economy. As the gateway to two of Nevada’s most iconic landmarks, Hoover Dam and Lake Mead, Boulder City plays a vital role in attracting millions of visitors annually from around the world.

Tourists come to marvel at the engineering wonder of the Hoover Dam, explore the beauty of Lake Mead National Recreation Area, and enjoy our unique small-town charm. In addition to these attractions, Boulder City boasts thriving outdoor recreation, including hiking, biking, and water sports, making it a destination for adventure seekers and families alike.

Our community also supports Nevada’s overall economy by driving visitor spending through local businesses, including hotels, restaurants, specialty shops, and tour operators. Every dollar spent here has a ripple effect, sustaining jobs, supporting families, and contributing to the tax revenue that helps fund critical services statewide.

Boulder City’s commitment to preserving its heritage while fostering sustainable tourism development sets an example of how small communities can make an outsized impact. However, for our city to continue thriving and supporting Nevada’s tourism industry, we rely on the state’s partnership in ensuring the growth and preservation of our unique offerings.

Investments in infrastructure, marketing, and resources to support small businesses in Boulder City will not only strengthen our community but also elevate Nevada’s standing as a premier travel destination."
Jill Rowland-Lagan
Jill Rowland-Lagan
CEO, Boulder City Chamber of Commerce, Las Vegas
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"Tourism brings people together, to connect with different cultures, ideas, and landscapes all while building a global economy. For Nevada, tourism means more than a vacation, it is a powerful economic engine that creates jobs for millions of livelihoods supported through leisure and business travel. Travel and tourism is our [...]"
"Tourism brings people together, to connect with different cultures, ideas, and landscapes all while building a global economy. For Nevada, tourism means more than a vacation, it is a powerful economic engine that creates jobs for millions of livelihoods supported through leisure and business travel. Travel and tourism is our heartbeat, and Las Vegas Territory is the connection between neon to nature adventures. We leverage our major tourist destination with unparalleled experiences to encourage travelers to think beyond the neon, exploring boundless opportunities in our rural communities, the heartbeat of Nevada. "
Michael Printy
Michael Printy
Chair, Las Vegas Territory, Las Vegas
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"The Las Vegas Territory offers travelers a unique opportunity to experience the vibrant attractions of Southern Nevada while supporting rural economies that often lack the resources generated by large-scale hotel tax revenues. Tourism is essential to the success of small businesses in our rural communities, and we achieve this by [...]"
"The Las Vegas Territory offers travelers a unique opportunity to experience the vibrant attractions of Southern Nevada while supporting rural economies that often lack the resources generated by large-scale hotel tax revenues. Tourism is essential to the success of small businesses in our rural communities, and we achieve this by promoting not only the destinations themselves but also the nearby attractions and activities that enhance every visitor's journey.

From breathtaking state parks and wildlife refuges to charming small towns and thrilling outdoor adventures, our region thrives on offering experiences that can't be found elsewhere. Highlights include legendary tales of the Old West, iconic landmarks, historic routes, and an unmatched proximity to the entertainment capital of the world—Las Vegas. The Las Vegas Territory bridges the gap between urban excitement and rural discovery, ensuring that our communities benefit from the visitors drawn to this unique blend of experiences.

Tourism remains vital to the economic health and growth of every community within the Las Vegas Territory."
B’Anka Neder
B’Anka Neder
Vice Chair, Las Vegas Territory, Las Vegas
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"Tourism is the heartbeat of Las Vegas, and as a small business owner with Taste Buzz Food Tours, I see its impact every day. Our city thrives on the energy and excitement that visitors bring, and we’re proud to offer experiences that go beyond the typical Vegas itinerary. For us, [...]"
"Tourism is the heartbeat of Las Vegas, and as a small business owner with Taste Buzz Food Tours, I see its impact every day. Our city thrives on the energy and excitement that visitors bring, and we’re proud to offer experiences that go beyond the typical Vegas itinerary. For us, tourism is about creating unforgettable moments—whether it’s introducing guests to hidden culinary gems or helping them experience the city’s unique culture in a way they never could on their own. There’s nothing more rewarding than knowing we’ve helped make someone’s trip to Las Vegas truly special. Tourism fuels our community, connects us with people from all over the world, and reminds us every day why Las Vegas is such an extraordinary place."
Kathryn Kelly
Founder, Taste Buzz Food Tours , Las Vegas
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"At Vegas Express Jet, we pride ourselves on ensuring every visitor has an unforgettable experience in Las Vegas and beyond. We always encourage our guests to extend their stay by a day or two to explore the remarkable golf courses in Mesquite and enjoy the breathtaking beauty of Reno and [...]"
"At Vegas Express Jet, we pride ourselves on ensuring every visitor has an unforgettable experience in Las Vegas and beyond. We always encourage our guests to extend their stay by a day or two to explore the remarkable golf courses in Mesquite and enjoy the breathtaking beauty of Reno and Lake Tahoe.

The feedback we've received from those who took our advice has been truly inspiring. Visitors consistently describe Lake Tahoe as a once-in-a-lifetime experience, with its stunning scenery and pristine environment leaving a lasting impression. For golf enthusiasts, the courses in Mesquite have been a highlight, and many have already planned their return for more exciting golf adventures.

Hearing these stories reaffirms that taking the time to explore Nevada's hidden gems is always worth it. From luxurious travel to unforgettable destinations, the very best of Nevada Tourism awaits those who invest a little extra time.
"
Han Geskes CTC
Managing Director, Vegas Express Jet LLC, Las Vegas
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"Tourism in Southern Nevada means sharing the magic of this region with others—its vibrant energy, diverse opportunities, and unmatched natural beauty. It’s about inviting people to experience the lifestyle that blends adventure, entertainment, and serenity. From the striking landscapes of the southwest desert to the glittering waters of the Colorado [...]"
"Tourism in Southern Nevada means sharing the magic of this region with others—its vibrant energy, diverse opportunities, and unmatched natural beauty. It’s about inviting people to experience the lifestyle that blends adventure, entertainment, and serenity. From the striking landscapes of the southwest desert to the glittering waters of the Colorado River and the charm of small-town hospitality, tourism allows us to showcase what makes this place special. To me, it’s also about building connections—whether through year-round community events, exploring historical landmarks, or offering world-class amenities and recreation. Southern Nevada isn’t just a destination; it’s a way of life I’m proud to share with visitors and new residents alike."
Jacalyn Rae Wallin
Jacalyn Rae Wallin
Executive Director, Laughlin Tourism Commission, Las Vegas
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"For a local economy with limited natural resources, a robust recreational and tourism plan serves as a bridge between a visitor and the local community. For the visitor, an exciting recreational adventure that offers the opportunity to “vacate” everyday life for a defined period of fun-filled experiences, cuisine, and even [...]"
"For a local economy with limited natural resources, a robust recreational and tourism plan serves as a bridge between a visitor and the local community. For the visitor, an exciting recreational adventure that offers the opportunity to “vacate” everyday life for a defined period of fun-filled experiences, cuisine, and even cultural exchanges is worth spending time and money on. For the local community, providing visitors with a memorable adventure that satisfies their expectation of a travel destination, ensures economic growth, expansion opportunities for small businesses while providing the means to preserve the area’s cultural and historical identity. A great recreation and tourism plan could make the difference between becoming a thriving community such as Bisbee Arizona or a desert ghost town like Goldfield.
"
Mary F. Phalan
Virgin Valley Heritage Museum Coordinator, City of Mesquite, Las Vegas
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"One of the pillars of Mesquite's economy is recreational tourism. Having just met the LV Territorial team last week, I'm confident that we can partner to bring more events not just for ion and sports but to enjoy our newly formed Art and Historic District with bronze sculptures soon to [...]"
"One of the pillars of Mesquite's economy is recreational tourism. Having just met the LV Territorial team last week, I'm confident that we can partner to bring more events not just for ion and sports but to enjoy our newly formed Art and Historic District with bronze sculptures soon to be placed in parks and paths and planned new murals to liven our growing commercial district."
George H. Gault
Chair, Mesquite Opportunities Regional Fund (501(c)3, Las Vegas
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"Recreation and Tourism offers substantial growth opportunities for emerging economies as well as developing or establishing towns or cities. They drive job creation, boost local economic stability, support infrastructure development, and can be essential in preserving natural environments and cultural historical heritage. Furthermore, recreation and tourism help redistribute economic benefits across communities, fostering more equitable growth.
"
Nicholas F. Montoya
Nicholas F. Montoya
Director of Athletics & Leisure Services, City of Mesquite, Las Vegas
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"Southern Nevada's pulse beats thanks to the nearly 40 million visitors who visit the destination each year. As a small business owner, I am grateful for the fact Las Vegas' resort and entertainment developers continue to represent some of the most imaginative professionals in the hospitality industry. Through their innovation [...]"
"Southern Nevada's pulse beats thanks to the nearly 40 million visitors who visit the destination each year. As a small business owner, I am grateful for the fact Las Vegas' resort and entertainment developers continue to represent some of the most imaginative professionals in the hospitality industry. Through their innovation and dedication to delivering extraordinary experiences, the world readily turns its attention here time after time. "
Erika Pope
Owner/President, The Vox Agency, Las Vegas
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"As a native Nevadan, I know the vital importance of tourism to our great state. Tourism is one sector we've counted on for generations for jobs and state revenue. As a Tourism Commissioner, I've learned more than ever about unique locations of Nevada and the impacts their tourism has on [...]"
"As a native Nevadan, I know the vital importance of tourism to our great state. Tourism is one sector we've counted on for generations for jobs and state revenue. As a Tourism Commissioner, I've learned more than ever about unique locations of Nevada and the impacts their tourism has on those areas and on our state as a whole. While helping drive our own economy, we're also offering Nevadans, fellow Americans and international tourists a magnificent, relaxing and/or adventurous experience with friends and family, and that makes me proud. "
Shelly Capurro
Shelly Capurro
Commissioner, Nevada Commission on Tourism, Cowboy Country
"There are nine National Wildlife Refuges in Nevada that are managed by the U.S. Fish and Wildlife Service in collaboration and coordination with numerous state and local partners: Sheldon, Anaho Island, Fallon, Stillwater, Ruby Lake, Ash Meadows, Desert, Moapa Valley, and Pahranagat. National Wildlife Refuge System lands and waters serve [...]"
"There are nine National Wildlife Refuges in Nevada that are managed by the U.S. Fish and Wildlife Service in collaboration and coordination with numerous state and local partners: Sheldon, Anaho Island, Fallon, Stillwater, Ruby Lake, Ash Meadows, Desert, Moapa Valley, and Pahranagat. National Wildlife Refuge System lands and waters serve a purpose distinct from that of other U.S. public lands: Wildlife conservation drives everything on national wildlife refuges, from the purposes for which each refuge was established, to the recreational activities offered, to the resource management tools used.

The national wildlife refuges in Nevada are special places for wildlife and people. They provide important habitat for hundreds of plant and animal species, attract hundreds of thousands of visitors every year, and provide recreation opportunities that include hunting, fishing, wildlife viewing, photography, and education, as well as associated activities such as hiking, backpacking, boating, and camping. All these recreational activities support the outdoor recreation-based tourism economy in Nevada, especially in the small rural communities near the refuges. In fiscal year 2019, recreational spending by 61 million visitors to national wildlife refuges helped generate over $3 billion in economic activity and support 41,000 jobs."
Kevin DesRoberts
US Fish and Wildlife Service—Desert National Wildlife Refuge Complex, Cowboy Country
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"As a Commissioner on the Nevada Commission on Tourism, I see tourism as the lifeblood of our state, fueling our economy, enriching our communities, and showcasing the unique spirit of Nevada to the rest of the world. From the bright lights of Las Vegas to the breathtaking landscapes of Lake [...]"
"As a Commissioner on the Nevada Commission on Tourism, I see tourism as the lifeblood of our state, fueling our economy, enriching our communities, and showcasing the unique spirit of Nevada to the rest of the world. From the bright lights of Las Vegas to the breathtaking landscapes of Lake Tahoe and the rich history of our towns, tourism creates jobs, supports local businesses, and preserves our cultural heritage. It’s not just about attracting visitors—it’s about sharing the diverse experiences that make Nevada extraordinary, ensuring a thriving future for our residents and a lasting impact on all who visit."
Judith Perez Siegel
Judith Perez Siegel
Executive Vice President, The Siegel Group, Cowboy Country
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Print Statewide Information
Visitor Profile

Visitors to the Las Vegas Territory spend about $853 per overnight visitor, rate their trip to Nevada highly (4.3 on a 5-point scale in 2023), and have a high likelihood of returning to Nevada in the next two years (4.1 on a 5-point scale in 2023).

Nevada Territories
Tourism in Your District
Sloan Canyon National Conservation Area Desert Willow Golf Course Henderson Bird Viewing Preserve Arroyo Grande Sports Complex & Pittman Wash Trail Lake Mead Crossing Sunset Station Cowabunga Bay Waterpark, Henderson Sloan Canyon National Conservation Area
Tourism Means More
Print Tourism Means More Statistics
Travel Nevada Annual Report FY24
Travel Nevada Strategic Plan FY25
Grant-funded Projects in Your District

Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs.

  • The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.5 million per year to rural partners for a variety of marketing projects.
  • The 3D (Destination Development Design) Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Now in its third round, each awarded destination project goes through a strategic planning process and will share $1 million to execute their plans at the completion of the process.

FY25 Rural Marketing Grants

Your district lies in the Las Vegas Territory. Below is a list of some of the projects that have been funded as part of the grant programs:

  • A $149,949 award was granted to the Las Vegas Territory (LVT) to support marketing efforts that promote tourism in destinations beyond Las Vegas. LVT will grow awareness through sales missions, familiarization (FAM) tours, advertising with SEO optimization, and events. The grant also includes funding for a training program that will educate travel professionals on how to book vacations in rural southern Nevada destinations.

  • A $59,200 award was granted to the Boulder City Chamber of Commerce to enhance tourism initiatives with a goal to increase overnight stays and spending and raise awareness of outdoor recreation opportunities.

  • A $15,000 award was granted to Visit Pahrump to leverage digital marketing strategies to promote Pahrump as a preferred destination for adventure tourism, special events, and winery tours as well as experiences to enhance the destination’s reputation.

  • Statewide

    A $61,600 award was granted to Nevada’s Indian Territory to strengthen cultural awareness and identity through an eco-cultural tourism project, while being environmentally responsible and inclusive of the Great Basin Indigenous People and providing economic development opportunities.

  • A $20,000 award was granted to the Reno-Sparks Indian Colony (RSIC) to implement a marketing plan to increase tourism within Washoe County and bring recognition of the culturally enriched history of the Washoe, Paiute, and Shoshone Tribal Nations that celebrate and support history, arts, culture, and traditions, reaching larger populations to attend events hosted by RSIC.

  • A $4,272 award was granted to The Buckaroo Traditions Gathering event in Winnemucca to promote the celebration of Nevada’s Buckaroo heritage. This event will partner with the Moving Forward Powwow event in Fallon to honor Native American culture. They will boost tourism and attract visitors by showcasing their diverse traditions in different regions, fostering economic growth and community cohesion statewide.

  • 3D Projects in your District

    Clark County/Las Vegas Territory – Boulder City Chamber of Commerce was awarded $368,650 to begin implementing their 10-year destination plan that will position Boulder City as a hub-and-spoke destination for visitors to the region to interact with Boulder City’s charming downtown, rich history and heritage and immersive outdoor experiences. The plan is eco-tourism focused and will leverage Travel Nevada’s Adventure Center to unify diverse assets and product offerings with the potential to attract more outfitters to the region.