In 2021, tourism-supported jobs accounted for 19.3% of all jobs in the state.
Visitors and tourism businesses spent $39.4 billion in Nevada in 2021. This supported a total of $23.2 billion in business sales when indirect and induced impacts are considered.
The value of all visitor-associated goods and services produced in Nevada in 2021 stood at $27.7 billion, an increase of 26% over the prior year.
Spending on outdoor recreation reached over $1 billion in 2021. In 2021, Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4 million visitors.
In 2021, visitor spending in Nevada’s 15 rural counties increased from pre-pandemic levels by about 2.8%. In 2021, room tax collections in Nevada’s 15 rural counties increased from pre-pandemic levels by about 17.7%.
The $17.9 billion in total income generated by tourism is the equivalent of $15,800 for every household in Nevada.
Room tax collections set a record in FY21 reaching nearly $26.7 million, eclipsing pre-pandemic levels by 6.3%.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2021, more than 43 million travelers visited Nevada.
Tourism in Nevada generated $10 billion in tax revenue in fiscal year 2021, with over $4.4 billion accruing to state and local governments.
The $4.4 billion in state and local taxes generated by tourism in fiscal year 2021 could support the equivalent of 79,100 school teachers.
The $39.4 billion in visitor spending in 2021 means that nearly $108 million dollars was spent every day by visitors in Nevada.
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs. The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.4 million per year to rural partners for a variety of marketing projects. The 3D Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Six projects were recently chosen to go through a strategic planning process and will share $2 million to execute their plans at the completion of the process.
Your district lies in the Cowboy Country Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
A $25,490 award was granted to the town of Jackpot to rebuild its website. Grant applicants stated that the website project is the foundation of a comprehensive marketing effort to promote Jackpot as an ecotourism and outdoor recreation destination.
The City of West Wendover was awarded $5,000 to promote the 2022 Salty & Stupid Cycling Events. These events target adventure travelers and cycling enthusiasts and have grown over the past two years into a two-day event with nearly 450 cyclists.
A $6,150 grant was awarded to the Marzen House Museum in Lovelock to create brochures outlining revitalization projects at the museum. Digital versions of the brochure will be placed on the Marzen House website and Facebook page.
The Winnemucca Convention & Visitors Authority received a grant for $8,500 to market the Ranch Hand Rodeo.
An $84,500 award was granted to Cowboy Country Territory to support marketing efforts; advertising on social media and Expedia; and support upcoming sales missions and conferences, with an overall goal to increase overnight stays.
Friends of Black Rock High Rock received a $12,000 grant to promote a short film about the Black Rock National Conservation Area on social media. The film, already produced, educates potential visitors about the beauty of and recreational opportunities in the Black Rock Desert, as well as the need to use this resource wisely.
A $15,608 award was granted to the Nevada Indian Territory to strengthen cultural awareness and identity; implement a sustainable marketing plan; create economic development opportunities that are inclusive of 28 Nevada Tribes; and to sponsor numerous Nevada powwows and cultural events.
Upcoming 3D Projects in your District
Washoe County/Cowboy Country Territory – Friends of Black Rock High Rock: The goal of this plan will be to create heritage tourism assets that lean into the area’s unique and colorful history. The plan will focus on improving the quality of life for both visitors and residents and relies on strong partnerships with key organizations.
Nevada’s Indian Territory (Statewide) – As part of this plan, Nevada’s Indian Territory will develop statewide eco-cultural tourism assets that focus on environmental stewardship and cultural aspects of the Great Basin Indigenous People. In addition, the group will work to establish itineraries and tours representative of Great Basin Tribes.