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DTSTART;TZID=America/Los_Angeles:20260909T130000
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DTSTAMP:20260904T232706Z
CREATED:20260904T154950Z
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UID:38707-1788958800-1788973200@travelnevada.biz
SUMMARY:Nevada Commission on Tourism Quarterly Meeting
DESCRIPTION:Notice of Public Meeting\n\n\n\nNevada Commission on Tourism\n\n\n\nRegular Meeting – First Quarter\, Fiscal Year 2027September 9\, 20261:00 P.M. \n\n\n\nMeeting Locations:\n\n\n\nNORTHERN NEVADARSCVA OfficeBoard Room4065 S Virginia St\, Ste 100Reno\, NV 89502 \n\n\n\nSOUTHERN NEVADALVCVA OfficeBoard Room40 University Center Dr.Las Vegas\, NV 89169 \n\n\n\nAudio Call-in: (775) 321-6111 Access Code: 650 961 746#  \n\n\n\nMicrosoft Teams: Join the meeting nowMeeting ID: 253 455 914 333 165Passcode: WN3gF6ii \n\n\n\n \n\n\n\nAgenda & Supporting Materials\n\n\n\nAgenda for September 9\, 2026\, Commission on Tourism Meeting \n\n\n\nNCOT Master Presentation (September 9\, 2026) \n\n\n\nA. OpeningLt. Governor Anthony\, Chair \n\n\n\nCall to Order and Confirmation of Proper Posting; Roll Call and Determination of Quorum \n\n\n\nB. Public Comment   \n\n\n\nPublic comment pertaining to Commission Meeting Agenda items is welcomed by the Commission. A period of public comment will be allowed at the beginning and at the end of the meeting. Because of time considerations\, the period for public comment by each speaker may be limited to three (3) minutes at the discretion of the Chair\, and speakers are urged to avoid repetition of comments made by previous speakers. \n\n\n\nC. For Possible Action – Approval of Minutes \n\n\n\nApproval of June 10\, 2026\, Commission on Tourism Meeting Minutes \n\n\n\nSupporting Material:  \n\n\n\n\nDraft Minutes of the June 10\, 2026\, Commission on Tourism Meeting\n\n\n\n\nD. For Discussion Only – Welcome and Opening RemarksLt. Governor Anthony\, Chair \n\n\n\nE. For Discussion Only – Travel Nevada Quarterly ReportRafael Villanueva\, Chief Executive Officer; Nicole Orsua\, Chief Industry Development Officer; Tracie Barnthouse\, Chief Communications Officer; Keelie Cox\, Chief Marketing Officer \n\n\n\nSupporting Material:  \n\n\n\n\nQuarterly Report-Q4\n\n\n\n\nF. For Discussion Only – Finance Report and FY2027 Budget Stewart Terry\, Chief Financial Officer\, Department of Tourism and Cultural Affairs \n\n\n\nStewart Terry will present the current budget updates. \n\n\n\nSupporting Material: \n\n\n\n\nFY26 & FY27 Budget Update\n\n\n\n\nG. For Possible Action – Mesquite GrantsNicole Orsua\, Chief Industry Development Officer\, Travel Nevada; Rafael Villanueva\, CEO\, Travel Nevada  \n\n\n\n\nFY2027 Rural Marketing Grant RecommendationNicole Orsua will present Travel Nevada’s recommendations for the FY2027 Rural Marketing Grant for Mesquite\, Nevada\, tabled at the June 10\, 2026\, Commission meeting\, for a total amount of $34\,000.\n\n\n\nMORF FY27 Rural Marketing Grant Award\n\n\n\n3D Destination Development Cohort 4 Grant Funding RecommendationTravel Nevada will present for approval the proposed awards total $351\,000 intended to support destination development and enhance tourism capacity for Mesquite\, Nevada.\n\n\n\nMesquite 3D Working Group Budget\n\n\n\n\nH. For Discussion Only – Key Tourism Indicators and Research OverviewKyle Shulz\, Research Director\, Department of Tourism and Cultural Affairs \n\n\n\nTravel Nevada will provide an overview of key tourism and research indicators used to monitor industry trends and evaluate marketing performance\, including findings from the Integrated Marketing Effectiveness Study. \n\n\n\nI. For Possible Action – Integrated Marketing Effectiveness Study Request for ProposalsKyle Shulz\, Research Director\, Department of Tourism and Cultural Affairs \n\n\n\nTravel Nevada will request approval to proceed with an RFP for an Integrated Marketing Effectiveness Study to measure the impact of paid\, owned\, and earned marketing efforts on consumer perceptions\, travel interest\, visitation\, and spending. The proposed four-year contract would begin July 1\, 2027\, at an anticipated annual amount of $225\,000. \n\n\n\nSupporting Material:  \n\n\n\n\nIntegrated Marketing Effectiveness Study RFP Summary\n\n\n\n\nJ. For Possible Action – Economic Impact Study Request for ProposalsKyle Shulz\, Research Director\, Department of Tourism and Cultural Affairs \n\n\n\nTravel Nevada will request approval to proceed with an RFP for a Nevada Economic Impact Study measuring tourism’s impact on visitor spending\, employment\, income\, GDP\, and tax generation statewide and by region\, county\, and legislative district. The proposed four-year contract would begin July 1\, 2027\, at an anticipated annual amount of $110\,000. \n\n\n\nSupporting Material:  \n\n\n\n\nEconomic Impact RFP Summary\n\n\n\n\nK. For Possible Action – FY2027 Q2–Q4 Marketing Plan and Media Budget Rafael Villanueva\, Chief Executive Officer\, Travel Nevada; B.C. LeDoux\, CCO/Managing Partner\, Noble Studios; Chrystie Reep\, EVP\, Media Director\, The Shipyard; Amy Bagner\, Associate VP\, Fahlgren Mortine  \n\n\n\nTravel Nevada and partners will present the FY 2027 Marketing Plan and Budget recommendation for the remainder of the fiscal year (Q2 through Q4). \n\n\n\nSupporting Material: \n\n\n\n\nFY27 Integrated Marketing Recommendation Presentation\n\n\n\n\nL. For Discussion Only – Governor’s Conference on Tourism (GovCon) Tracie Barnthouse\, Chief Communications Officer\, Travel Nevada \n\n\n\nTracie Barnthouse will provide an update of 2026 Governor’s Conference including dates and location. \n\n\n\nM. For Discussion Only – International Update: Preparation for Qantas flight launchNicole Orsua\, Chief Industry Development Officer\, and Elsa Gomez\, Global Market Manager\, Travel Nevada \n\n\n\nTravel Nevada will present Travel Nevada’s FY27 Q1 & Q2 integrative programming strategy for the Australian (and NZ markets) in connection with the new direct Syndey to Las Vegas flight. \n\n\n\nN. For Possible Action – Agricultural Tourism Next StepsNicole Orsua\, Chief Industry Development Officer\, Travel Nevada \n\n\n\nTravel Nevada will present phase one of their Agricultural Tourism Plan. \n\n\n\nO. For Discussion Only – Adventure Centers UpdateCarrie Roussel\, Facilities Coordinator\, Travel Nevada Adventure Centers \n\n\n\nCarrie Roussel will update the Commission on the latest progress of the Adventure Centers in Boulder City and Carson City. \n\n\n\nP. For Discussion Only – Future NCOT Meeting DatesDecember 8\, 2026\, March 10\, 2027\, June 9\, 2027\, and September 8\, 2027 \n\n\n\nQ. For Discussion Only – Reno-Tahoe TerritoryKaitie Demuth\, Chair\, and Juraj Sojka\, Vice Chair\, Reno-Tahoe Territory \n\n\n\nThe Reno-Tahoe Territory is a diverse Northern Nevada region encompassing Reno\, Sparks\, Lake Tahoe\, Carson City\, Carson Valley\, Virginia City\, and surrounding communities\, offering a mix of urban excitement\, historic charm\, and outdoor adventure. Ms. Katie Demuth and Mr. Juraj Sojka will conduct a presentation showcasing the Territory’s commitment to market and promote tourism across their region. \n\n\n\nR. Public Comment \n\n\n\nPublic comment pertaining to Commission Meeting Agenda items is welcomed by the Commission. A period of public comment will be allowed at the beginning and at the end of the meeting. Because of time considerations\, the period for public comment by each speaker may be limited to three (3) minutes at the discretion of the Chair\, and speakers are urged to avoid repetition of comments made by previous speakers. \n\n\n\nS. For Possible Action – Adjournment  \n\n\n\n\n\n\n\nTo Submit Public Comment in Writing:Email: NCOT_PublicComment@TravelNevada.com \n\n\n\nFor Accessibility and Materials:Maysha WatsonAdministrative Assistant\, Travel NevadaDirect: (775) 323-9395Email: m.watson@travelnevada.com
URL:https://travelnevada.biz/event/nevada-commission-on-tourism-quarterly-meeting-15/
CATEGORIES:Public Meetings
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