“Chinese citizens are having increasing consumer power nowadays, as travelers are seeking uniqueness they cannot find in China. As a relatively unexplored destination, Chinese travelers – especially the FIT travelers in first-tier cities – fall in love with Nevada’s different beauty of nature and rich tourism resources. They are seeking various experiences rather than just a one-time visit.

Nevada’s Native America cultures, the vast state and national parks, the wild cowboy events, the long driving routes and special experiences like Burning Man encourage Chinese travelers to come to Nevada continuously.

With the rising population of Millenia travelers, social media has become essential to promoting Nevada.”

-Zhenzhen Tan, Public Relations

East West Group, China

In FY2016, Travel Nevada restructured its China sales and marketing effort, partnering with East West Group to promote Nevada to the Chinese FIT and MICE traveler.