Application for Urban Event Sponsorship- DRAFT

Application Due Date: May 30, 2019

The Nevada Division of Tourism (TravelNevada) makes urban sponsorships available on a fiscal year basis to Nevada events for the purpose of promoting tourism in communities with populations over 200,000 that are ineligible for rural program grants. The Division’s objectives are as follows:

To provide funding to new and existing events for the promotion of Nevada adventure, sports, arts, cultural and history that have the potential to generate tourism to or within the state. Preference will be given to events which have high potential for drawing out-of-market, out-of-state, or international attendance, improve direct visitor spending, and promote overnight stays.
To provide seed funding for new events or to assist with event growth. Future sponsorship funding will decrease over time as the events become successful enough to become self-sustaining.

Event Summary

Name of Event*

Start Date*

End Date*

Additional Dates

If your event features more than one date, please list all dates here

Requested Amount of Funding*

Please enter a number greater than or equal to 1.

Total Estimated Cost of Event*

Please enter a number greater than or equal to 1.

Is this a new Event*

Yes
No

What year did the event begin?*

Has this event received previous Sponsorship funding from TravelNevada?*

Yes
No

Applicant Background

Sponsoring Organization*

Address*

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Primary Contact*

First Last

Email*

Phone*

Brief Description of your Organization*

Purpose of the event for which funding is requested*

Officers of the organization*

Please disclose the name and relationship of any business or family connection with Nevada government.

Event Background

Describe how the Sponsorship will support the event*

Provide a timeline for the event*

Date when funding is required*

Explain how this Sponsorship will support the Nevada brand by describing the following:

How this event will support Nevada tourism?*

How TravelNevada can activate awareness of the Nevada brand among participants and spectators?*

Whether there are opportunities for TravelNevada to secure customer data for marketing initiatives?*

Are there any risks this event could pose for the TravelNevada brand?*

Yes
No

Please provide a plan for mitigating these risks.*

1. Estimated number of visitors who traveled over 100 miles*

Please enter a number greater than or equal to 1.

2. Estimated number of visitors who traveled over 100 miles and stayed overnight*

Please enter a number greater than or equal to 1.

3. Average number of nights spent per visitor as a result of your event*

4. Estimated number of visitor nights generated*

This field will populate a number calculated for you based on your entries to questions 2 and 3. Calculated by multiplying 2 x 3.

Based on the Nevada Domestic Visitor Study, the average overnight visitor spending per day is $176.

5. Expenditures per overnight visitor per day

6. Total Estimated Impact*

This field will populate a number calculated for you based on your entries. Calculated by multiplying 4 x 5.

Describe the long-term value of the event to Nevada, including potential impact on future travel or the Nevada brand.*

Provide any additional narrative to describe other economic impacts not described above.*

Describe how this event will provide media exposure, local, state, national and international for the event, for Nevada tourism and TravelNevada.*

Describe other financial support for this event. Please list the names of other public partners, and if possible, the names of top contributors of financial or in-kind support.*

Describe the plan for measuring the success of this event. Please include a description of measures to track attendance/participation, including surveys, ticket sales, gate entry, participation fees etc.*

Event Budget

Estimated Expenses

Salaries*

General Event Costs*

Equipment*

Permits/Fees*

Marketing*

Liability Insurance*

Other

Total Calculated Expenses*

This field will populate with a total of your estimated expenses.

Estimated Revenue

Estimated Revenue*

Sponsorship Amount Requested*

Paid Sponsorships*

Other Sponsorships or Grants*

Public Contributors*

Private Contributors*

Entrance /Ticket Fees*

Your organization support*

Total Calculated Revenue*

This field will populate with a total of the above estimated revenues.

Sponsorship Evaluation

Your responses to the application questions will be used in evaluating your request for funds based on the following parameters and will be awarded from 0 to 200 total points:

New Opportunity – Maximum 20 points

First Time/Year Event: 20 points
Event Year 2-4: 10 points
Event Year 5 or higher : 0 points

Impact on the Nevada Brand – Maximum 50 points

How the event supports the TravelNevada: 0-35 points
Opportunities for TravelNevada to activate brand awareness among attendees : 0-10 points
Opportunities for TravelNevada to secure customer data for marketing: 0-5 points

Economic Impact – Maximum 60 points

Impact on traveler spending/room nights : 0-30 points
Long-term value of the event and future travel to Nevada: 0-20 points
Other measures of economic impact: 0-10 points

Media Exposure – Maximum 50 points

Local: 0 points
Statewide: 0-10 points
National: 0-20 points
International: 0-20 points

Viability – Maximum 20 points

Significant financial support from other entities : 0-20 points

Terms of Application

Name (Responsible Party)*

First Last

Title*

Phone*

Address*

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

In addition, upon a sponsorship award, the following information will be required to be returned with the signed Sponsorship Agreement:

Proof of IRS designation (letter from IRS, first page of Form 990).
Other information supporting the validity of your organization.
Information documenting outcomes of previous Urban Sponsorships granted to your organization.

I understand that all information submitted as part of this application must be true and complete to the best of my knowledge. I understand that a sponsorship granted based on false or incomplete information may be revoked and that all funds granted under the sponsorship would be required to be refunded to the Nevada Division of Tourism. By submission of this application for funding, the Nevada Division of Tourism has the right to require additional written conditions should this sponsorship be awarded. Should the sponsorship be awarded and the monies are not used for the intended stated purpose as outlined in this application, or funds are not used in their entirety for the intended stated purpose, I understand that it is a requirement that funds be returned to the Nevada Division of Tourism. The following types of events will NOT be considered for funding:

Conferences
School sporting events
Gaming Events

I understand that a report detailing the event impacts, requested data and describing expenditure of sponsorship funds is due within 60 days following completion of the event. Nevada Division of Tourism sponsorships are contingent on approval of the Division’s budget and completion of all contracts, agreements and follow-up reporting on the part of the applicant. Questions regarding the application process or the program in general may be directed to bnebesky@travelnevada.com.

Digital Signature (Responsible Party)*

First Last