In 2023, jobs sustained by visitor activity amounted to about one in every five jobs in the state.
Visitors in 2023 contributed a total of $83.7 billion in economic impact in 2023 including secondary impacts. This is an increase of 11.2% from the prior year.
The value of all visitor-associated goods and services produced in Nevada in 2023 reached nearly $37 billion, which equates to about 15.5% of Nevada’s economy.
Spending on outdoor recreation reached over $1.7 billion in 2023. Great Basin National Park welcomed over 146,000 visitors, and Nevada State Parks welcomed over 4.3 million visitors.
Each household in Nevada would need to be taxed an additional $5,161 to replace the visitor-generated taxes received by Nevada state and local governments in FY 2023.
The $23.6 billion in total income generated by tourism is the equivalent of $20,316 for every household in Nevada.
Room tax collections set a record in 2023 reaching over $32 million.
Travel & Tourism is a foundational cornerstone of Nevada’s economy. In 2023, over 52 million travelers visited Nevada.
Tourism in Nevada generated $12.5 billion in tax revenue in fiscal year 2023, and $6 billion accruing to state and local governments.
The $6 billion in state and local taxes generated by tourism in fiscal year 2023 could support the equivalent of 102,750 school teachers.
The $55.2 billion in visitor spending in 2023 means that more than $151 million was spent every day by visitors in Nevada.
Travel Nevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.
Travel Nevada offers opportunities to communities to develop their tourism products via two grant programs.
- The agency’s Rural Marketing Grants help communities market their destination to visitors to generate overnight stays. Travel Nevada awards $1.5 million per year to rural partners for a variety of marketing projects.
- The 3D (Destination Development Design) Program is a long-range, tourism-based community planning program that enables Nevada’s rural communities to be intentional about growing their visitor economies. Now in its third round, each awarded destination project goes through a strategic planning process and will share $1 million to execute their plans at the completion of the process.
Your district lies in the Nevada Silver Trails Territory. Below is a list of some of the projects that have been funded as part of the grant programs:
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A $144,860 award was granted to Nevada Silver Trails to support their marketing efforts to showcase assets, attractions, and experiences within the territory. The goal is to create engaging content that will entice viewers to learn more about Nevada Silver Trails and travel throughout the territory.
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A $59,232 award was granted to the Lincoln County Authority of Tourism (LCAT) to build awareness, collect marketing data, and promote tourism assets and events to encourage visitation that supports Lincoln County.
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A $40,354 award was granted to the Beatty Chamber of Commerce to promote adventures, history and discoveries, and the overall experiences Beatty offers visitors through a marketing plan that will incorporate digital promotion, website development and maintenance, and radio ads.
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A $35,250 award was granted to the Pioche Chamber of Commerce to develop an immersive cultural tourism experience that will showcase the landscapes, local heritage, and attractions of Pioche to drive visitation, boosting the economy and fostering community engagement.
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A $19,039 award was granted to the Town of Tonopah to market their destination via TravelZoo. TravelZoo will support the destination with advertisements for the town’s annual signature events and brochures.
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A $10,000 award was granted to Goldfield Main Street to develop a marketing plan that will include the gathering of digital and print assets. In addition, the grant will establish an influencer partnership with a goal to increase visitation to Goldfield and surrounding areas.
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A $6,830 award was granted to The Goldfield Historical Society to create a booklet that will provide visitors the opportunity to complete a self-guided tour of Goldfield’s historic district with detailed maps and descriptions.
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Upcoming 3D Projects in your District
A $2,000 award was granted to Esmeralda County to build their asset database with an end goal of developing a digital presence that will promote the county as The Nevada Gem.
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A $1,900 award was granted to Tonopah Main Street to develop a social media plan to highlight the murals and monuments, small businesses, historic hotels, unique events, and family-friendly activities in their town. Additionally, the social media plan will outline storytelling ideas that will showcase the town’s historic downtown and cemetery.
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Statewide
A $61,600 award was granted to Nevada’s Indian Territory to strengthen cultural awareness and identity through an eco-cultural tourism project, while being environmentally responsible and inclusive of the Great Basin Indigenous People and providing economic development opportunities.
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A $20,000 award was granted to the Reno-Sparks Indian Colony (RSIC) to implement a marketing plan to increase tourism within Washoe County and bring recognition of the culturally enriched history of the Washoe, Paiute, and Shoshone Tribal Nations that celebrate and support history, arts, culture, and traditions, reaching larger populations to attend events hosted by RSIC.
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A $4,272 award was granted to The Buckaroo Traditions Gathering event in Winnemucca to promote the celebration of Nevada’s Buckaroo heritage. This event will partner with the Moving Forward Powwow event in Fallon to honor Native American culture. They will boost tourism and attract visitors by showcasing their diverse traditions in different regions, fostering economic growth and community cohesion statewide.
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3D Projects in your District
Lincoln County/Nevada Silver Trails Territory – Lincoln County Authority of Tourism (LCAT) was awarded $348,720 for the next step of implementing their 10-year destination plan that will leverage tourism to contribute to economic sustainability by activating community spaces and increasing tourism offerings in the region. By increasing community support, they seek to capitalize on existing assets and enhance and expand tourism services, amenities, and wayfinding.
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Mineral County/Lyon County/Douglas County/Nevada Silver Trails Territory – Walker Basin Conservancy (WBC)was recently chosen as one of the Cohort Three destinations to develop a 10-year sustainability-focused destination plan to link the communities connected by the Walker River (Topaz, Smith, Yerington, Schurz, and Hawthorne) with a unified sense of place and an immersive, enriching visitor experience.