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Marketing Department
For the winter travel season, we developed a new campaign that focused on creating an emotional bond between Nevada and the visitor. The "Capture Your Heart" ads showed two hands forming a heart and framing a winter scene at Lake Tahoe. The campaign launched November 1, 2009 and used a mix of traditional and online media to create awareness of Nevada as a premier winter vacation destination and drive visitation to a "winter" landing page on TravelNevada.com. Read more.
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Sales Department
In October, we hosted a group of seven travel professionals from Mexico City on a familiarization (FAM) tour of the Reno-Tahoe area. They were so impressed with the tour, that when they returned home, they touted the region as a fantastic travel destination for the Mexican traveler and presented travel packages to a large gathering of media and travel buyers at a Mexico City reception. In addition, several media interviews were conducted to inform the public of all the incredible travel opportunities offered in Nevada.
Read more.
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Media Relations Department
As newspapers and magazines downsize their travel sections, it becomes more and more important to provide professional writers with experiences that will instantly resonate with their readers and that are available for their readers to experience for themselves. To complement the NCOT Sales team's mission to increase visibility with tour operators and travel agents in New York City, Boston and Miami, we met with travel writers and editors in those same cities and "pitched" similar story ideas. We made great connections with travel publications in the target cities and are currently working on fulfilling requests for more information. Read more.
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Nevada Magazine
In addition to our popular annual Great Nevada Picture Hunt photo contest, we are instituting a Writers’ Contest in 2010. We hope this contest not only generates quality stories for our print and online magazines, but also establishes new relationships with writers. Even if they don’t win the contest, we plan to work with the writers in the future. Read more.
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