TravelNevada Cooperative Marketing Program
If your organization is participating in the TravelNevada cooperative marketing program, you can probably attest that it's working. Meanwhile, it's putting some very powerful, leading-edge marketing tools and techniques at your fingertips to help you reach audiences in new ways.
Here are a few notable results from those participating in the co-op:
- Lake Tahoe Visitors Authority's YouTube campaign has delivered more than 3,700 views
- In only 2 months, Reno Tahoe USA's banner ads have delivered more than 100,000 retargeted impressions to people who recently visited the TravelNevada website to plan their vacations.
- The spring integrated newspaper insert delivered an average 1,404 leads to Nevada partners after just two weeks - there are still 3 months left in the campaign. A fall insert is in the works, as well, in time for the new integrated marketing campaign, which will break in November.
The cooperative program, managed and produced in partnership with Madden Media, offers you a host of cutting-edge marketing channels to effectively deliver your property, DMO or attraction's messages. Currently there are five components to the schedule:
Stories inspire readers. Destinations like yours are telling stories that raise awareness and make travelers want to live out an experience. Madden Media is at the forefront of destination marketing through storytelling.
Video Marketing Co-op
Research conducted by Google in August 2014 revealed that travelers use YouTube as a primary source for travel inspiration.
Site Prospecting and Retargeting Display Campaign
Madden Media's Prospecting and Site Retargeting creates new traffic for your site and remarkets to those who have already shown an interest in Nevada by visiting your website or the state's website. These travelers are actively planning their visit.
Search Engine Marketing
Help visitors who are ready to convert and book their stays by sending a steady stream of qualified traffic to your website with TravelNevada's pay-per-click Search Engine Marketing (SEM) program. This unified effort drives traffic directly to your site—you are never in competition with the state or other Nevada participants.
Integrated Newspaper Insert
The TravelNevada Integrated Insert combines the power of print and digital marketing. The full color, magazine-style format provides a sleek and sophisticated look while a commitment to great editorial content keeps readers engaged. Advertisers will receive high-quality leads on a weekly basis.
This dynamic program is open to both public and non-profit organizations, regardless of their urban or rural locations within the state. The cooperative is funded in part by a dollar-for-dollar matching grant program. Funds from TravelNevada's Rural Grant Program can also be applied for marketing-related projects, if approved by the grants application committee.
For more details, contact Madden's Charlie Littlejohns, 520-396-0590
"We started our retargeting banner ad campaign with TravelNevada and Madden Media in April and are thrilled with the results so far.
We've already received more than 100,000 retargeted impressions from travelers who are actively considering a Nevada vacation – it doesn't get more targeted than that."
- Executive Director,
Reno-Sparks Convention and Visitors Authority