As president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), Rossi Ralenkotter is responsible for marketing Las Vegas and southern Nevada as the world’s most desirable destination for leisure and business travel. Mr. Ralenkotter has worked in the Las Vegas tourism industry for more than 35 years, most of that time with the LVCVA, where he played a vital role in launching the most successful branding campaign in tourism history, the famous “What happens here, stays here” campaign.